Regions Bank 2014 Annual Report Download - page 8

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7 REGIONS 2014 ANNUAL REVIEW
Regions’ branch network provides the foundation for face-to-face interactions where our bankers
create and deepen relationships. Branches also establish a local presence and connect us with
communities. They also play a central role in generating loan and deposit growth, with more than
80% of our sales occurring in a branch. Today we’re doing more to optimize our network – making
sure we have the right locations, footprint, staffing levels and technology to increase operational
efficiency while maintaining high levels of customer satisfaction.
Flagship branches, our largest
at between 8,000 and 10,000
square feet, are sited in visible,
high-traffic, prime locations.
Their larger staffs are focused
on customer service and
sales, and they offer a full line
of business services and
wealth management expertise.
Our newest format, the micro
branch, at 1,000 to 2,500 square
feet, is built around the universal
banker concept. These highly
automated facilities feature
advanced technology, includ-
ing video tellers, for routine
transactions, and universal
bankers are on hand to perform
more value-added services.
Sized between 2,500 and
4,000 square feet, our neigh-
borhood branches offer robust
capabilities in a smaller foot-
print. Advanced technology
plays an important role, and
several employ the “universal
banker” concept – where all
bankers can execute a full
suite of services, from simple
check cashing to mortgages
and business loans.
OPTIMIZING OUR NETWORK
Providing ultimate convenience
for customers was key when
developing our unmanned
concept. Located on major
highways with an abundance
of traffic, this model has multi-
ple ATM and Video Teller
Machines.