Regions Bank 2014 Annual Report Download - page 13

12 REGIONS 2014 ANNUAL REVIEW
We’re Building a High-Performance Culture That Wins for
Customers and Associates
Winning organizations possess a workplace culture that unlocks
the full potential of its associates, allows good ideas to flourish
and fuels the successful execution of the company strategy.
At Regions, we have taken steps to strengthen an already strong
organization by implementing new initiatives to better under-
stand our culture and identify the characteristics that can help
our performance.
In the end, we know that an organization’s culture is not that which
is proclaimed by leadership – it is what is lived by associates on the
front line every day. We strengthen the engagement of our associ-
ates when we create an environment of transparent communication.
Our goal is to create a workplace where everyone has a voice and
where every perspective is valued and considered.
360 Relationships Put Customers at the Center
At Regions we’re dedicated to creating shared value for all our
stakeholders, and that commitment is embodied in Regions360™ –
a systematic, prescriptive approach that empowers our bankers
to create deeper and broader relationships with customers.
Whether it’s a young family just starting out or a large business
planning to expand, every customer has unique needs and can
benefit from an array of Regions’ products and services.
Our associates have embraced Regions360™ because of its
customer-centric rather than product-centric approach. It’s
a strategy that works from the inside out – putting customers at
the center of the decision-making process. Regions360™ begins
with a detailed analysis that identifies financial needs unique to
our customers, whether it involves an individual’s aspirations
or a business’ goals. This allows us to then match those needs
with solutions that are suitable and appropriate.
Regions360™ is a critical component of our strategy for growth,
and since inception, it has created significant value for both the
bank and our customers.
HIGH-
PERFORMANCE
CULTURE
“ Although we work in a fast-paced
and production-driven environment,
the work culture is a warm family
atmosphere that is inclusive for every-
one and values the employees’ effort
to get the job done.”
–Tyrone Mobley, Birmingham, AL
“ Regions is committed to providing
opportunities and rewarding success.
If you like the sound of that, then
Regions is a great fit for you.”
– Matt Spencer, Little Rock, AR
“ When I learned about the company
values, I knew I had to become a part
of the Regions family. At Regions,
we live the values and you can feel it.
Everyone is passionate about making
a difference for our clients and also in
supporting our employees to achieve
their goals and maintain balance.”
– Patti Loftin, Tampa, FL
Above: Maria R.