Rayovac 2013 Annual Report Download - page 16

Home and Garden Control Products
In the home, lawn and garden products category, we currently sell and market a variety of leading insect and
weed control products, including household insecticides, insect repellents, and lawn insect and weed control
solutions. We offer a broad array of household pest control solutions such as spider and scorpion killers; roach
and ant killers; flying insect killers; insect foggers; wasp and hornet killers; bedbug, flea and tick control
products; and roach and ant baits. We also offer powerful rodent traps and rodenticides with discreet designs that
are easy to refill and reuse. Our largest brands in the household insect control and rodenticide category are Hot
Shot and Black Flag.
Our business segment also manufactures and markets a complete line of insect repellent products that
provide protection from various outdoor nuisance pests, especially mosquitoes. These products include both
personal repellents available in a variety of formulas (such as aerosols, lotions, pump sprays and wipes) to match
consumers’ dynamic needs, as well as area repellents (such as yard sprays, citronella candles and patio lanterns)
that let consumers enjoy the outdoors without bothersome pests. Our brands in the insect repellents category are
Cutter and Repel.
In addition to providing indoor pest solutions, our line of outdoor insect and weed control solutions allows
consumers to conquer bugs and weeds, and tackle their biggest lawn and landscaping projects themselves. From
selective and non-selective herbicides to pest-specific solutions, our outdoor products are available in easy-to-use
formulations (such as aerosols, granules, ready-to-use or hose-end ready-to-sprays) designed to fulfill a variety of
consumer needs. Our outdoor insecticide and herbicide brands include Spectracide and Garden Safe.
We have positioned ourselves as the value alternative for consumers who want products that deliver
powerful performance at an exceptional value.
Electric Shaving and Grooming Products
We market and sell a broad line of electric shaving and grooming products under the Remington brand
name, including men’s rotary and foil shavers, beard and mustache trimmers, body, nose and ear trimmers,
women’s shavers, haircut kits and intense pulsed light hair removal systems.
Small Appliances
We market and sell a broad range of products in the branded small household appliances category under the
George Foreman, Black & Decker, Russell Hobbs, Farberware, Juiceman, Breadman and Toastmaster brands,
including grills, bread makers, sandwich makers, kettles, toaster ovens, toasters, blenders, juicers, can openers,
coffee grinders, coffeemakers, electric knives, deep fryers, food choppers, food processors, hand mixers, rice
cookers and steamers. We also market small home product appliances, including hand-held irons, vacuum
cleaners, air purifiers, clothes shavers and heaters, primarily under the Black & Decker and Russell Hobbs
brands.
Electric Personal Care Products
Our electric personal care products, marketed and sold under the Remington, Russell Hobbs, Carmen and
Andrew Collinge brand names, include hand-held dryers, curling irons, straightening irons, brush irons, hair
setters, facial brushes, skin appliances, electric toothbrushes and hair accessories.
Sales and Distribution
We sell our products through a variety of trade channels, including retailers, wholesalers and distributors,
hearing aid professionals, industrial distributors and OEMs. Our sales generally are made through the use of
individual purchase orders, consistent with industry practice. Retail sales of the consumer products we market
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