Rayovac 2013 Annual Report Download - page 15

Our other specialty battery products include camera batteries, lithium batteries, silver oxide batteries,
keyless entry batteries and coin cells for use in watches, cameras, calculators, communications equipment,
medical instruments and on the go charges.
We also offer a broad line of battery-powered, portable lighting products, including flashlights and lanterns
for both retail and industrial markets. We sell our portable lighting products under the Rayovac and VARTA
brand names, under other proprietary brand names and pursuant to licensing arrangements with third parties.
Hardware and Home Improvement Products
In the hardware and home improvement product category we market and sell a broad range of residential
locksets and door hardware, including knobs, levers, deadbolts, handlesets and electronics. We offer our security
hardware under three main brands, Kwikset, Weiser and Baldwin. On a global basis we are one of the largest
producers of tubular residential locksets. Kwikset includes opening to mid-price point residential door hardware
sold primarily in the U.S. retail and wholesale channels. Products are offered under the three brands Safe Lock,
Kwikset and Kwikset Signature Series. Weiser offers opening to mid-price point residential door hardware sold
primarily in the Canadian retail and wholesale channels. Baldwin offers high price point luxury hardware sold
globally through the showroom and lumber yard channels.
As a demonstration of our design and engineering team’s ability to innovate, our patented SmartKey
technology enables consumers to easily rekey their locks without hiring a locksmith. SmartKey continues to win
market share across all channels of distribution and provides opportunities for further growth. Market share gains
stemming from our SmartKey products further augment our overall market share in the residential lockset space.
Also in security, we are capitalizing on the emerging trend in home automation and have developed further
innovation in electronics where we utilize open-platform electronics to build scalable partnerships with
technology and access control industry leaders.
We also offer other hardware products that include hinges, security hardware, screen and storm door
products, garage door hardware, window hardware and floor protection under the Stanley and National Hardware
brand names throughout the U.S. and Canada. Although the product line is largely harmonized between the
brands, the dual branding approach has been utilized to protect legacy business with key customers and avoid
channel conflict.
Furthermore, we provide kitchen, bath and shower faucets as well as other plumbing products through our
Pfister brand. Pfister is recognized for bringing showroom styles to the mass market at affordable prices and
offers a lifetime warranty on all of its products. We have combined robust customer collaboration with consumer
driven research to drive innovative products that are well-received by the market. With its affordable, quick-to-
market and custom designed solutions, Pfister has an established capability to effectively service hospitality and
international markets. Pfister seeks to differentiate itself from competition through its breadth of styles and
finishes designed to meet consumer, plumber, and builder needs.
Pet Supplies
In the pet supplies product category we market and sell a variety of leading branded pet supplies for fish,
dogs, cats, birds and other small domestic animals. We have a broad line of consumer and commercial aquatics
products, including integrated aquarium kits, stand-alone tanks and stands, filtration systems, heaters, pumps, and
other equipment, fish food and water treatment products. Our largest aquatics brands are Tetra, Marineland,
Whisper, Jungle and Instant Ocean. We also sell a variety of specialty pet products, including dog and cat treats,
small animal food and treats, clean up and training aid products, health and grooming aids, bedding products, and
consumable accessories including privacy tents, litter carpets, crystal litter cartridges, charcoal filters, corn-based
litter and replaceable waste receptacles. Our largest specialty pet brands include FURminator, 8-in-1, Dingo,
Nature’s Miracle, Wild Harvest and Littermaid.
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