Rayovac 2004 Annual Report Download - page 19

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responsible for all the sales and marketing initiatives for all product lines within that region. Financial
information pertaining to our geographic regions is contained in Note 12 of the Notes to Consolidated Financial
Statements filed with this report.
Our Products
We compete in two major product categories within the consumer products industry: consumer batteries and
electric personal care products. Our broad line of products includes:
• general batteries, including alkaline and zinc carbon;
• rechargeable batteries and chargers;
• other specialty batteries;
• hearing aid batteries;
• lighting products;
• electric shaving and grooming products; and
• other personal care products.
Net sales data for our products as a percentage of consolidated net sales is set forth below. During fiscal
2003 and 2002, we had no sales in the electric personal care product lines because the Remington acquisition was
consummated on the last day of fiscal year 2003.
Percentage of Company
Net Sales
Fiscal Year Ended
September 30,
2004 2003 2002
General batteries .................................................. 49% 65% 68%
Rechargeable batteries, chargers and other ............................. 11 16 9
Hearing aid batteries ............................................... 7 9 12
Lighting products ................................................. 6 10 11
Electric shaving and grooming ....................................... 19 — —
Personal care ..................................................... 8 — —
100% 100% 100%
General Batteries
Our general batteries category includes alkaline and zinc carbon. We sell a full line of alkaline batteries
(AA, AAA, C, D and 9-volt sizes) for both consumers and industrial customers. Our alkaline batteries are
marketed and sold primarily under the Rayovac Maximum Plus brand and the VARTA Universal, High Energy
and MaxiTech brands. We also engage in private label manufacturing of alkaline batteries. Our zinc carbon
batteries are designed for low- and medium-drain battery-powered devices such as flashlights.
Rechargeable Batteries, Chargers and Other
We sell our rechargeable batteries and chargers under the Rayovac and VARTA brands. We sell NiMH and
rechargeable alkaline batteries and a variety of chargers, including our 15-minute I-C3NiMH rechargeable
system, introduced in August 2003.
Our specialty battery products include photo batteries, lithium batteries, silver oxide batteries and keyless
entry batteries. We sell coin cells for use in watches, cameras, calculators, communications equipment and
4