Rayovac 2004 Annual Report Download - page 10

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These฀results,฀while฀impressive฀in฀any฀year,฀are฀particularly฀rewarding฀in฀the฀context฀of฀fiscal฀
2004’s฀ challenging฀ global฀ economy,฀ which฀ was฀ characterized฀ by฀ low฀ economic฀ growth,฀
and฀political฀instability฀and฀currency฀devaluation฀in฀a฀number฀of฀world฀markets.฀Our฀ability฀
to฀ overcome฀ these฀ obstacles,฀ expand฀ our฀ global฀ operations,฀ and฀ deliver฀ strong฀ financial฀
performance฀was฀duly฀recognized฀by฀the฀investment฀community:฀Our฀stock฀price฀rose฀from฀
$14.60฀per฀share฀at฀fiscal฀year-end฀2003฀to฀$26.35฀at฀the฀close฀of฀fiscal฀2004,฀a฀gain฀of฀80฀
percent—an฀impressive฀increase฀in฀shareholder฀value฀by฀any฀measure.
Refining฀Our฀Growth฀Strategy
Rayovacs฀ record฀ of฀ success฀ has฀ been฀ predicated฀ on฀ our฀ highly฀ effective฀ growth฀ strategy.฀
Since฀our฀management฀team฀took฀the฀helm฀at฀Rayovac฀in฀1996,฀we฀have฀more฀than฀tripled฀our฀
annual฀net฀sales,฀and฀we฀have฀transformed฀our฀business฀into฀a฀global฀enterprise฀with฀a฀broad฀
portfolio฀of฀products฀and฀a฀worldwide฀customer฀base.฀We฀have฀achieved฀this฀growth฀primarily฀
throughacquisitions฀ that฀ advanced฀ ourgeographicexpansionand฀gaveuspremier฀ brand฀
positionsa฀timely฀strategy฀in฀light฀of฀the฀global฀nature฀of฀retailing฀today.฀We฀are฀now฀able฀to฀
offer฀the฀worlds฀largest฀retailers฀the฀innovative฀products฀and฀the฀stringent฀customer฀service฀
levels฀ they฀ require฀to฀compete฀on฀a฀worldwide฀ basis.฀Our฀ vision฀ is฀ to฀ grow฀ alongside฀these฀
large฀ customers฀ so฀ that฀ we฀ can฀ support฀ them฀ virtually฀ anywhere฀ in฀ the฀ world฀ they฀ choose฀
to฀operate.
Rayovac฀has฀enjoyed฀an฀excellent฀track฀record฀in฀achieving฀symbiotic฀growth฀with฀our฀customers,฀
and฀we฀are฀confident฀that฀we฀can฀realizeour฀vision.Rayovac’s฀products,฀for฀example,฀were฀
offered฀ in฀Sam฀ Walton’s฀ first฀Wal-Martand฀ in฀every฀ Wal-Martsince฀ then.Our฀ resounding฀
success฀in฀supporting฀sophisticated฀retailers฀is฀reflected฀in฀our฀quality฀relationships฀with฀19฀of฀
the฀world’s฀top฀20฀retailers,฀including฀Ahold,฀Aldi,฀Albertsons,฀Carrefour,฀Costco,฀Intermarche,฀
Kroger,฀Metro,฀Sears,฀Target,฀Tesco,฀and฀The฀Home฀Depot,฀among฀others.฀Our฀goal฀is฀to฀maintain
mutuallyrewarding฀relationships฀with฀100฀percent฀of฀the฀world’s฀topretailers,฀making฀our฀branded
consumer฀products฀ubiquitous฀within฀the฀worlds฀mass฀retail฀channels.
In฀fiscal฀2004,฀we฀successfully฀positioned฀ourselves฀to฀achieve฀this฀goal.฀By฀acquiring฀Microlite฀
and฀Ningbo฀Baowang,฀we฀completed฀our฀global฀expansion฀and฀extended฀our฀footprint฀to฀every฀
geographic฀market฀where฀we฀wish฀to฀operate.฀Our฀powerful฀new฀infrastructure฀now฀spans฀the฀
world฀with฀an฀integrated฀global฀manufacturing,฀distribution฀and฀information฀services฀platform,฀
supported฀ by฀ a฀ worldwide฀ sales฀ and฀ marketing฀ organization฀ that฀ is฀ managed฀ regionally฀ and฀
T O ฀ O U R ฀ S H A R E H O L D E R S ฀
(Continued)
Strategy
Our฀goal฀is฀to฀maintain฀mutually฀rewarding฀relationships฀with฀
100฀percent฀of฀the฀worlds฀top฀retailers,฀making฀our฀branded฀
consumer฀products฀ubiquitous฀within฀the฀worlds฀mass฀retail฀channels.
T h e ฀ P o w e r ฀ B e h i n d ฀ O u r ฀ B r a n d s . ฀ G r o w t h . ฀ D i s c i p l i n e . ฀ F o c u s . ฀ S t r a t e g y . ฀ I n n o v a t i o n . ฀ E x p e r i e n c e .