Prudential 2015 Annual Report Download - page 230

FORWARD-LOOKING STATEMENTS
Certain of the statements included in this Annual Report on Form 10-K, including but not limited to those in Management’s
Discussion and Analysis of Financial Condition and Results of Operations, constitute forward-looking statements within the meaning of the
U.S. Private Securities Litigation Reform Act of 1995. Words such as “expects,” “believes,” “anticipates,” “includes,” “plans,” “assumes,”
“estimates,” “projects,” “intends,” “should,” “will,” “shall” or variations of such words are generally part of forward-looking statements.
Forward-looking statements are made based on management’s current expectations and beliefs concerning future developments and their
potential effects upon Prudential Financial, Inc. and its subsidiaries. There can be no assurance that future developments affecting
Prudential Financial, Inc. and its subsidiaries will be those anticipated by management. These forward-looking statements are not a
guarantee of future performance and involve risks and uncertainties, and there are certain important factors that could cause actual results
to differ, possibly materially, from expectations or estimates reflected in such forward-looking statements, including, among others:
(1) general economic, market and political conditions, including the performance and fluctuations of fixed income, equity, real estate and
other financial markets; (2) the availability and cost of additional debt or equity capital or external financing for our operations; (3) interest
rate fluctuations or prolonged periods of low interest rates; (4) the degree to which we choose not to hedge risks, or the potential
ineffectiveness or insufficiency of hedging or risk management strategies we do implement; (5) any inability to access our credit facility;
(6) reestimates of our reserves for future policy benefits and claims; (7) differences between actual experience regarding mortality,
morbidity, persistency, utilization, interest rates or market returns and the assumptions we use in pricing our products, establishing
liabilities and reserves or for other purposes; (8) changes in our assumptions related to deferred policy acquisition costs, value of business
acquired or goodwill; (9) changes in assumptions for our pension and other post-retirement benefit plans; (10) changes in our financial
strength or credit ratings; (11) statutory reserve requirements associated with term and universal life insurance policies under Regulation
XXX and Guideline AXXX; (12) investment losses, defaults and counterparty non-performance; (13) competition in our product lines and
for personnel; (14) difficulties in marketing and distributing products through current or future distribution channels; (15) changes in tax
law; (16) economic, political, currency and other risks relating to our international operations; (17) fluctuations in foreign currency
exchange rates and foreign securities markets; (18) regulatory or legislative changes, including the Dodd-Frank Wall Street Reform and
Consumer Protection Act and the U.S. Department of Labor’s proposed fiduciary rules; (19) inability to protect our intellectual property
rights or claims of infringement of the intellectual property rights of others; (20) adverse determinations in litigation or regulatory matters,
and our exposure to contingent liabilities, including related to the remediation of certain securities lending activities administered by the
Company; (21) domestic or international military actions, natural or man-made disasters including terrorist activities or pandemic disease,
or other events resulting in catastrophic loss of life; (22) ineffectiveness of risk management policies and procedures in identifying,
monitoring and managing risks; (23) our ability to execute, and effects of acquisitions, divestitures and restructurings, including possible
difficulties in integrating and realizing projected results of acquisitions; (24) interruption in telecommunication, information technology or
other operational systems or failure to maintain the security, confidentiality or privacy of sensitive data on such systems; (25) changes in
statutory or U.S. GAAP accounting principles, practices or policies; and (26) Prudential Financial, Inc.’s primary reliance, as a holding
company, on dividends or distributions from its subsidiaries to meet debt payment obligations and the ability of the subsidiaries to pay such
dividends or distributions in light of our ratings objectives and/or applicable regulatory restrictions. Prudential Financial, Inc. does not
intend, and is under no obligation, to update any particular forward-looking statement included in this document. See “Risk Factors”
included in Prudential Financial’s 2015 Annual Report on Form 10-K for discussion of certain risks relating to our businesses and
investment in our securities.
228 Prudential Financial, Inc. 2015 Annual Report