Prudential 2002 Annual Report Download - page 9

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Prudential Financial 2002 Annual Report 7
Through our Social Investment Program,
we provide much-needed financing to projects
and organizations that improve our communities
—financing that would not be available
without our support. The program targets
investments that provide the greatest social
impact in the areas of affordable housing,
economic development, minority entrepre-
neurship, community services and education.
With more than $350 million in currently
outstanding investments, our Social
Investment Program is one of the largest of its
type in the country.
Encouraging volunteer spirit in youth
We know it is important to encourage the spirit
of giving at a young age, because people who
are active in their communities in their youth
are likely to be volunteers for life. So
Prudential Financial, in partnership with the
National Association of Secondary School
Principals, created the Prudential Spirit of
Community Awards program eight years
ago to recognize young people in grades 5
through 12 who exemplify community spirit
and to encourage more youngsters to get
involved. It has since become the country’s
largest youth recognition program focused
solely on volunteerism.
The Prudential Spirit of Community Awards
program has honored nearly 50,000 young
volunteers at the local, state and national levels
in the United States, and has expanded in
recent years to Japan, Korea and Taiwan.
We are committed to making our neighbor-
hoods, our communities, our countries and the
world a better place, not just because it’s our
moral imperative, but also our business
imperative to do so.
D iversity is our strength
Putting the power of our people to work is a
critical component of our success, not only in
our communities but also in our workplace
and the marketplace. O ur ability to value and
leverage diversity is at the heart of that effort.
W e know that the strength of our people lies
in their differences.
W e know that fostering an environment
where all people feel valued and encouraged
motivates employees, promotes innovation,
increases productivity and will help us achieve
our business goals.
W ith employees throughout the United States
and nearly 30 countries around the world, we
know that our work force must be as diverse as
the products we sell and the markets in which
we sell them.That’s why diversity is built into our
business and human resources strategies and why
we insist on leadership accountability for results.
By making diversity an everyday part of doing
business at Prudential Financial, we’ve created
an environment where every employee has
the opportunity to succeed. As members of a
public company, they have even more incentive
to do so.W ith most of our employees either
owning Prudential Financial stock or having
stock options, they have a financial stake in the
company’s success.
In 2002, we received important recognition for
creating a rich and rewarding work environment
for all employees.
Fortune “Top 50 Companies for Minorities”
Working M other magazine’s “100 Best
Companies for W orking Mothers”
AARP’s “Exemplary Company for
Workers Over 50”
DiversityInc.com’s “Top 10 Companies
for Diversity”