Proctor and Gamble 2004 Annual Report Download - page 6
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Please find page 6 of the 2004 Proctor and Gamble annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.nearlyhalfofCompanysalesandprofits.SinceJuly2001,
we’vedelivereddouble-digitcompoundedannualgrowth
acrossthefollowingHealthCareandBeautyCarebusinesses:
•SkinCaresalesareup17%behindastronginitiative
pipeline,includingOlayTotalEffects,OlayDailyFacials
andOlayRegenerist.
•HairCaresalesareup19%aswe’vestrengthenedglobal
brandssuchasPanteneandHead&Shouldersandas
we’veaddednewbrandslikeClairolHerbalEssences.
•OralCaresalesareup18%onthestrengthofasolid-base
dentifricebusinessandfast-growingnewsegmentsledby
CrestWhitestrips,CrestNightEffectsandCrestSpinBrush.
•Pharmaceuticalsalesareup26%andthebusinesshas
becomeprofitable–ledbyActonel,whichhasgrown
about90%ayearoverthethree-yearperiod.Actonel
becameabillion-dollarbrandfasterthananyotherbrand
inP&Ghistory.
•PersonalHealthCaresalesareup15%,ledmostrecently
byPrilosecOTC,whichachievedmarketleadershipwithin
fivedaysoflaunchandcontinuedtogrowtoitscurrent
26%shareoftheheartburnremedycategory.
Inaddition,profitsinalloftheseHealthCareandBeauty
Carecategoriesareupdouble-digits.
4.RegaingrowthmomentumandleadershipinWesternEurope
Wehaveturnedaroundthiscriticalbusiness–oneof
thelargestconsumermarketsintheworld.Growthhas
beenbroad-based.Shareispresentlygrowingincategories
representingabout80%ofWesternEuropesales.
BabyCareandFeminineCaresharesarenow50%.
Laundryshareis30%.Shampoo,FeminineCareandHome
Caresharesareatall-timehighs.
5.Drivegrowthinkeydevelopingmarkets
Developingmarketsnowaccountforabout20%ofP&G
sales.P&GvolumeinkeymarketssuchasChinaandRussia
hasmorethandoubledinthepastthreeyears,significantly
outpacingmarketgrowth.InChina,P&G’sLaundryandOral
Caremarketshareshaveallmorethandoubledinthepast
threeyears.AndinRussiaoverthepastthreeyears,Laundry,
HairCareandOralCare–allcategoryleaders–haveeach
earnedatleastfiveadditionalsharepoints.
RoomtoGrow
ThesehighlightsdemonstratethatP&Gstrategiesare
working.What’smostimportant,however,isthatthere’s
plentyofroomtokeepgrowing.
Globalmarketsharesincorecategories–thosewhere
P&Gisalreadythegloballeader–areintherangeofonly
20%–36%.Inourmostsuccessfulmarkets,wehaveshares
thatarenearlytwicethelevelofourcurrentglobalshares.
Asaresult,webelievewecancontinuetoexpandP&G’s
market-shareleadershipintheseimportantcategories.
We’realsooptimisticthatwecankeepgrowinginbig
countries.Forexample,whilewe’verestoredmuchof
P&G’sleadershipinWesternEurope,wearestillnotback
topeaksharelevelsinseveralcategories,suchasDiapers
andLaundry.Further,wearesubstantiallyunderdeveloped
inhealthandbeauty.InDentifrice,wehaveonlya13%
shareinWesternEurope,versusa32%shareinNorth
America.InHairCare,wehavean18%shareinWestern
Europe,butthisisstill16sharepointslowerthanin
NorthAmerica.Wearecommittedtoreachingbest-in-
classsharelevelsinallmajorWesternEuropecategories.
Withastrongcorebusinessthatwewillkeepstrong,we’re
nowinapositiontobeginpushingoutfromthatcoreinto
newmarkets,newchannels,newcustomersegmentsand
newbusinesses.
BeautyCareisagoodexample.P&Ghasabouta10%share
ofthenearly$170billionglobalbeautymarket.Withbillion-
Consistent
Performance
Threeyearsofstrongperformanceisagoodstart,butit’slong-term
performancethatcounts.Consistentperformanceisnoteasy.Growing
P&Gsales4%–6%peryearisroughlytheequivalentofaddingabrand
thesizeofTide–everyyear.
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