Plantronics 2011 Annual Report Download - page 18

Ms. Niemi joined Plantronics in 2005 as Vice President and General Manager, Mobile and Entertainment with nearly 20 years
experience in the mobile computing and communications industries. In 2009, she was promoted to Senior Vice President,
Communications Solutions. Prior to joining Plantronics, Ms. Niemi held senior positions with companies such as Visto
Corporation, Mobilesys, Inc., Xircom, and NEC Technologies and was most recently at Danger, Inc. Ms. Niemi graduated from
Santa Clara University with a Bachelor of Science degree in Electrical Engineering. She also earned a certificate in General
Management for High Technology from Stanford University’s IEEE Joint Program.
Mr. Perkins joined Plantronics in 2008 as Vice President, Product Development and Technology. Prior to joining Plantronics, he
held various positions during his 25 years at Hewlett-Packard Company (“HP”) including Vice President/General Manager of
HP’s Voodoo Business Unit and several Research and Development Vice President roles in HP’s locations in California and
Grenoble, France. He was also Senior Vice President Research and Development at LeapFrog Enterprises from 2002 to 2005. Mr.
Perkins holds Bachelor of Science degrees in Applied Mechanics and in Biomedical Engineering from the University of California
at San Diego.
Ms. Scherer joined Plantronics in 1997 as Vice President of Finance & Administration and Chief Financial Officer. In 1998, Ms.
Scherer was promoted to Senior Vice President of Finance & Administration and Chief Financial Officer. Prior to joining
Plantronics, Ms. Scherer held various executive management positions in the data storage industry principally with Micropolis
Corporation, did strategic planning with the Boston Consulting Group, and was a member of the corporate finance team at ARCO. In
September 2004, Ms. Scherer joined the Board of Directors of Keithley Instruments, a test and measurement company, on which
she served until the company was acquired in December 2010. Ms. Scherer has Bachelor degrees in Economics and in
Environmental Studies from the University of California, Santa Barbara and received a Master of Business Administration from
the Yale School of Organization and Management.
Mr. Trads joined Clarity (formerly Walker-Ameriphone) in 2003 as President. From 1994 until joining Plantronics, Mr. Trads
held various positions within GN ReSound, a manufacturer of hearing aids and audiological measurement equipment. From 1998
to 2003, Mr. Trads served as President of GN ReSounds’ North American operation and, from 1994 until 1998, he served as a
Senior Vice President at its headquarters in Copenhagen, Denmark, where he was a member of the executive management committee
and the global management group and also led the sales and marketing organization. From 1991 to 1994, Mr. Trads was Vice
President of Sales and Marketing for Dancall Radio A/S, a manufacturer of cell phones and cordless phones. From 1985 to 1991,
he held management positions in the distribution and marketing divisions of Bang and Olufsen Group, a global manufacturer of
consumer electronics. Mr. Trads holds a degree in Business Administration and Management from the Copenhagen Business
School in Denmark.
Ms. Van Den Hoogen joined Plantronics in 2010 as Chief Marketing Officer. Prior to joining Plantronics, Ms. Van Den Hoogen
was the Senior Vice President of Corporate Marketing at Sun Microsystems, Inc. ("Sun") where she led the global brand, advertising,
communications, and marketing teams. With more than 20 years of marketing experience at Sun, Ms. Van Den Hoogen led branding
for Sun and Java, drove eco-responsibility and open source marketing initiatives, and various product and strategic marketing
roles throughout her tenure. Prior to joining Sun, Ms. Van Den Hoogen held roles in software development at Megatek, United
Technologies and GTE Government Systems. She holds a Bachelor of Arts degree in Math and Computer Science from San Jose
State University. Ms. Van Den Hoogen is also Vice President of the Board of Directors of Alaska Dance Theater, a non-profit
organization.
Mr. Vanhoutte joined Plantronics in 2003 as Managing Director of Europe, Middle East, and Africa (“EMEA”). From 2001 until
2003, he served as Corporate Vice President of Marketing at Sony Ericsson Mobile Communications. From 2000 to 2001, Mr.
Vanhoutte served as Vice President of Strategic Market Development at Ericsson’s Personal Communications Division. From
1998 until 2000, he served as Senior Vice President of Products, Marketing and Sales at MCI WorldCom’s International Division
in London. From 1994 until 1998, Mr. Vanhoutte held various marketing and general management positions at Dell Computer
Corporation including, General Manager for the Business Systems Division in the U.S., Managing Director for Dell Direct in the
United Kingdom and Ireland, and Vice President of Products, Marketing & Services for EMEA. Beginning in 1991, he worked
for Nokia Data as Vice President of Marketing, which was merged into Fujitsu-ICL Systems Inc. where he continued as Vice
President of Marketing, Personal Systems and Client-Server Division until 1994. From 1985 until 1991, Mr. Vanhoutte worked
in various European marketing and division manager roles with Wang Laboratories. He started his career at Arthur Andersen’s
Benelux Information Consulting Division in 1977 where he specialized in structured programming and office automation. Mr.
Vanhoutte studied Applied Economics and Engineering at the University of Leuven, Belgium.
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