Pfizer 2014 Annual Report Download - page 9

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 9
ANNUAL REVIEW 2014
CEO Letter > Letter to Stakeholders
TO OUR STAKEHOLDERS:
Our actions and decisions throughout 2014 continued to be guided by four strategic
imperatives put into place in 2010. They include:
• Improving the performance of our innovative core,
• Making the right capital allocation decisions,
• Earning greater respect from society, and
• Creating a culture of ownership.
These imperatives are the roadmap to achieving our mission of becoming the world’s
premier innovative biopharmaceutical company by the end of this decade. We are on
a multi-year journey, and during 2014 we achieved a number of important milestones
despite a slow-growth global economy and the losses of exclusivity and co-promotion
rights to some of our major medicines.
2014: BUILDING VALUE
BY TRANSFORMING PFIZER
IAN C. READ
CHAIRMAN AND CEO
CEO LETTER
In 2014, Pfizer continued to transform the company in ways that enable us to
bring therapies to patients that significantly improve their lives.