Pfizer 2014 Annual Report Download - page 27

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 27
ANNUAL REVIEW 2014
Our Business > Governance and Ethics
BOARD OF DIRECTORS
Pzer’s Board of Directors is responsible for the oversight of
management, including the overall strategic direction of the company,
and for the company’s policies on governance, executive
compensation and compliance, and is committed to enhancing
shareholder value.
Read more about our Board of Directors here.
ETHICAL SALES AND MARKETING
We are committed to promoting our products responsibly, educating
patients and providers about their appropriate use, and reporting
about our business practices in a fashion that promotes transparency.
Read more about our Ethical Sales and Marketing here.
DIRECT-TO-CONSUMER
ADVERTISING IN THE U.S.
Our strict internal standards, going beyond compliance with the law,
have been developed to ensure that the information we share with
patients is scientically sound, balanced, easy to understand and
helpful in encouraging them to consult with a health care professional.
Read more about our Direct-to-Consumer Advertising here.
COMPLIANCE
We believe that compliance with all applicable laws is integral to our
ability to serve society. We train colleagues extensively in compliance
and have an organizational structure designed to ensure good
oversight of our colleagues, vendors and business partners.
Read more about our Compliance here.
DISCLOSING PAYMENT TO
HEALTH CARE PROFESSIONALS
We do not pay health care professionals for prescribing our medicines
or as an inducement for promoting our products. We believe it is
appropriate and ethical to fairly compensate health care professionals
for work they do on our behalf.
Read more about our Disclosing Payment to Health Care
Professionals here.
HUMAN RIGHTS
Pzer supports the Universal Declaration of Human Rights and
the International Labour Organization Declaration on Fundamental
Principles and Rights at Work. We were an early signatory to the U.N.
Global Compact — a document that asks companies to embrace
universal principles and to partner with the U.N. — that endorses ten
principles on human rights, labor, environment and anti-corruption.
Read more about our Human Rights here.
At Pfizer, we understand that good governance is essential to the success of our
business and we conduct ourselves accordingly.
GOVERNANCE AND ETHICS