Pfizer 2014 Annual Report Download - page 64

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PFIZER ANNUAL REVIEW 2014 www.pzer.com/annual 64
ANNUAL REVIEW 2014
Our World > Healthy Aging
In 2014, Pzer re-launched Get Old, our multi-year reputation
initiative, with a renewed focus on challenging people to face their
#FOGO, or Fear Of Getting Old. This next evolution of Get Old tackles
these fears head-on by bringing wit and wisdom to aging, and features
new engaging content to provide insights and advice aimed at helping
users to lead healthier, longer lives. The effort has led to more than
1.4 million people visiting GetOld.com, and a social media community
of nearly 180,000 people.
HEALTHY AGING
LIVING WELL
AS LIFE GOES ON
For Pfizer, helping people age well is both a business priority and a
social responsibility.
GET OLD/#FOGO
“Get Old empowers the community-at-large
to have a conversation about what excites
them about getting old and their concerns
as they continue along the course of healthy
aging. By discussing these issues, I believe
it can help those engaged with Get Old
to have an improved patient-physician
dialogue. Get Old helps the community be
informed, be engaged and be empowered!”
WARACHAL EILEEN
FAISON, MD
GET OLD CONTRIBUTOR