Pepsi 2013 Annual Report Download - page 21

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3
Our Operations
We are organized into four business units, as follows:
1) PepsiCo Americas Foods, which includes Frito-Lay North America (FLNA), Quaker Foods North
America (QFNA) and all of our Latin American food and snack businesses (LAF);
2) PepsiCo Americas Beverages (PAB), which includes all of our North American and Latin American
beverage businesses;
3) PepsiCo Europe (Europe), which includes all beverage, food and snack businesses in Europe and
South Africa; and
4) PepsiCo Asia, Middle East and Africa (AMEA), which includes all beverage, food and snack
businesses in AMEA, excluding South Africa.
Our four business units are comprised of six reportable segments (also referred to as divisions), as follows:
• FLNA,
• QFNA,
• LAF,
• PAB,
• Europe, and
• AMEA.
See Note 1 to our consolidated financial statements for financial information about our divisions and
geographic areas.
Frito-Lay North America
Either independently or in conjunction with third parties, FLNA makes, markets, sells and distributes branded
snack foods. These foods include Lay’s potato chips, Doritos tortilla chips, Cheetos cheese flavored snacks,
Tostitos tortilla chips, branded dips, Ruffles potato chips, Fritos corn chips and Santitas tortilla chips. FLNA’s
branded products are sold to independent distributors and retailers. In addition, FLNA’s joint venture with
Strauss Group makes, markets, sells and distributes Sabra refrigerated dips and spreads. FLNA’s net revenue
was $14.1 billion, $13.6 billion and $13.3 billion in 2013, 2012 and 2011, respectively, and approximated
21% of our total net revenue in both 2013 and 2012 and 20% of our total net revenue in 2011.
Quaker Foods North America
Either independently or in conjunction with third parties, QFNA makes, markets, sells and distributes cereals,
rice, pasta, dairy and other branded products. QFNA’s products include Quaker oatmeal, Aunt Jemima mixes
and syrups, Quaker Chewy granola bars, Cap’n Crunch cereal, Quaker grits, Life cereal, Rice-A-Roni side
dishes, Quaker rice cakes, Quaker Oat Squares and Quaker Natural Granola. These branded products are
sold to independent distributors and retailers. QFNA’s net revenue was $2.6 billion in both 2013 and 2012
and $2.7 billion in 2011, and approximated 4% of our total net revenue in 2013, 2012 and 2011.
Latin America Foods
Either independently or in conjunction with third parties, LAF makes, markets, sells and distributes a number
of snack food brands including Doritos, Marias Gamesa, Cheetos, Ruffles, Emperador, Saladitas, Sabritas,
Elma Chips, Tostitos and Rosquinhas Mabel, as well as many Quaker-branded cereals and snacks. These
branded products are sold to independent distributors and retailers. LAF’s net revenue was $8.3 billion, $7.8