Pepsi 2007 Annual Report Download - page 29

Filmed entirely in American Sign Language, the
“Bob’s House” commercial was inspired by
EnAble’s mission to make PepsiCo the employer
of choice, partner of choice and brand of choice
for people with different abilities. Response
was overwhelming with nearly 850,000 views
on video-sharing sites before it aired, a host of
“thank you” videos posted on YouTube by the
deaf community and mentions in over 3,000
blogs after it aired.
Pictured left to right: “Bob’s House” creator, Clay
Broussard, Project Manager, PepsiCo Customer
Supply Chain & Logistics; co-stars, Brian Dowling,
Warehouser II, Frito-Lay North America; Sheri
Christianson, Sr. Specialist and Development
Team Lead, PBSG; and Darren Therriault,
Application Configuration Specialist, Project
One Up, PepsiCo Chicago
ensuring that white males are included
as an integral part of our diversity and
inclusion journey. In that same year,
diversity and inclusion councils were
successfully established in all four
continents of our PepsiCo International
business — focusing on delivering locally
relevant, regional diversity and inclusion
strategies and plans.
In January 2007, we initiated the Steve
Reinemund Diversity and Inclusion
Leadership Legacy Award to honor lead-
ers who champion diversity and inclu-
sion over time. The award, named for
our former chairman, who was a relent-
less champion for diversity, is presented
to leaders who move PepsiCo to new
levels of diversity and inclusion accom-
plishments and behaviors. This award
is in addition to the Harvey C. Russell
Inclusion Award, introduced in 2003,
which is presented to associates at all
levels of the business in recognition of
their distinctive achievements in diversity
and inclusion. The award is named after
Harvey C. Russell, who broke America’s
color barrier when he became a vice
president of PepsiCo in 1962 — the first
African American executive at a Fortune
500 company.
Today that spirit is alive and well, inspir-
ing PepsiCo’s diverse and innovative
workforce to contribute their best
thinking in taking diversity and inclusion
to the next level — while continuing
to bring their insights to delivering
innovative products for our consumers,
retail customers, and the broad range
of constituents we serve. An EnAble
team demonstrated that spirit recently
by producing and starring in “Bob’s
House,” a silent but attention-getting
television commercial that appeared on
the FOX network’s pre-game show for
Super Bowl XLII.
Sharpening Our Focus on Employee
Learning and Development
Everyone at PepsiCo, from our newest
associates to seasoned senior managers,
has a responsibility to continue his or her
own development journey by improving
both personal and professional effec-
tiveness. In 2008, with the launch of
PepsiCo University, we will help
associates continue developing the job-
related and management skills that are
needed to drive innovation and growth
for the future.
Also beginning in 2008, we will align
our 360-degree feedback process with
the PepsiCo Leadership and Individual
Effectiveness Model to make it more
robust and ensure that leaders know
and understand what’s expected of
them. As a new and significantly valu-
able addition, we will combine the
360-degree process with other feedback
tools to further build self-awareness and
provide participants with rich,
one-on-one developmental feedback
from trained and certified facilitators.
“ The commercial provided consumers with a true glimpse into the
real culture of PepsiCo, because when we talk about diversity and
inclusion it is not just lip service, it is part of our belief and core.”
— Clay Broussard, creator, “Bob’s House” commercial
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