Pentax 2014 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2014 Pentax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 24

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24

HOYA REPORT 2014
we opened 19 new stores on an annual basis, and this fiscal year, we plan to open
even more. While leveraging our No. 1 brand power in Japan and high market share,
we will focus on further expanding our store network by also considering mergers and
acquisitions.
Medical endoscopy focused on the global market
In the medical endoscopy business, revenue increased year-on-year due in part to favorable
sales of new high-end products that were launched in the fall of 2012 and the impact of the
weaker yen. The entire global medical endoscope market is said to be growing at a rate of
several percent, and HOYA achieved growth that surpassed the market in the year under
review. Nevertheless, as we are aiming for annual sales growth of 10% in this business, this
business has by far not exhausted it´s potential.
Looking back on sales by region, the United States achieved sales growth of more than
10%. Sales of endoscopy systems and scopes, especially the mainstay EPK-i 5010 for
digestive endoscopy use, grew favourably. In Europe, sales were buoyant in major markets
such as the United Kingdom, Germany, and the Netherlands, but owing to decrease in
healthcare spending in Russia last year, sales in Europe as a whole remained flat year-on-
year. In the Asia-Pacific region, revenue rose on the back of brisk sales in China, South
Korea, and India. We established direct presence in China in 2012, and this investment
started to yield return. Our share in Japan is small, but in the fiscal year under review, we
adjusted out go-to-market strategy and achieved strong results.
Wassenburg Medical Devices
In November 2013, HOYA acquired majority share in Wassenburg Medical Devices, a Dutch
firm specializing in automated endoscope reprocessors (AERs). This allows us to provide
customers with a broader range of excellent products for the endoscopy field. We also
expect this tie-up to generate synergies in marketing and product development.
Catering to global needs
HOYA is the only endoscope manufacturer with a global R&D network. Working through
R&D centers of excellence in Japan, USA, and Germany, we are well positioned to take
into account the customers' specific needs, and also leverage the R&D talent
worldwide. The coming few years will bring an array of new products that are the result
of global team work.
Top: EPK-i 7000
Under: Retro View (EC-3490TLi)
Copyright 2014 © HOYA CORPORATION