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HOYA REPORT 2014
Potential for organic growth
We are among the top players in each market segment where we compete, our market
share nevertheless still allows us to grow organically. Key opportunites for organic growth
lie in our sales and marketing as well as coverage.
The historical strength of HOYA is our technological prowess and product appeal. In the
years to come, we shall aim to complement this strength with strategic marketing, and
transition from a “Product” company to a “Product & Marketing” company, making it easier
for our customers to see the benefits our products provide to them and their patients.
Similarly, there are still many areas around the world where customers have limited access
to HOYA products. Improving our reach in both developed countries such as the United
States and various European countries and emerging markets such as Central and South
America and Eastern Europe is another strong source of organic growth.
Conclusion
As I previously mentioned, I believe that the stance of aiming for even higher targets than
those one believes can be achieved fosters qualities that are indispensable to the
achievement of our goals, namely, a spirit that is focused on success, speed, and creativity.
In the Life Care segment, where growth can be reliably projected, I am convinced that we
can further enhance the growth potential of businesses by implementing several best
practices that I have learned from past experiences.
I look forward to the ongoing support and understanding of our shareholders.
Girts CIMERMANS
Executive Officer & COO, Life Care
Girts CIMERMANS
After serving in high-level management positions mainly in the European market at medical
equipment manufacturers such as GE Healthcare and KaVo Dental GmbH, Girts Cimermans
took up the post of President EMEA at Pentax, HOYA´s Endoscope Division, in July 2011.
Subsequently, he was appointed COO in charge of Life Care in June 2013. He aims to
establish Life Care segment as the growth engine of HOYA.
Profile
To realize this, we are
focusing on the following
three core strategies:
1
Be a global company, at the same
time acting locally, catering to the
local needs
2
Reinvest the savings generated
through ongoing review of
operational efficiency, and cross-
divisional synergies into sales and
marketing
3
Strengthen our marketing
competencies to evolve from a
“Product” company to a “Product
& Marketing” company
Copyright 2014 © HOYA CORPORATION