Papa Johns 2014 Annual Report Download - page 6

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Building brand recognition and profitability in new markets takes
time. And so we are committed to staying the course over the long-
haul as international expansion is an important growth engine for
Papa John’s.
Leadership in Technology and Innovation
We encourage our team members to experiment,
use their own judgment, and be creative, which
fosters an entrepreneurial climate. There is no
better example of this than our technology
team. As digital pioneers, Papa John’s
continued to blaze new technology trails in
2014, all in pursuit of a singular aim: improving
the customer experience.
As of year end, digital and mobile channels now account for more
than 50 percent of our total U.S. sales (delivery and carryout), making
Papa John’s the first ever restaurant company to achieve this milestone.
We were also rated as having the best mobile web experience among
leading restaurants in a new Search Agency report, and we now
accept Google Wallet® Instant Buy as a payment method for orders
placed through the Android app. Looking ahead, there are more
exciting innovations in store, including new digital payment options,
apps and more.
Another crucial piece of the pie is updated technology for our store-
level franchisees and operators. By the end of Q1 2015, substantially
all of our stores will have our proprietary point-of-sale system, named
FOCUS, which features a touchscreen display and sophisticated next-
gen ordering system. As its name implies, improving our productivity
and reporting capabilities through FOCUS means our employees
can spend less time processing transactions and more time making
better pizzas, running clean restaurants, and building relationships
with our customers.
Elevating the Brand
We continued our designation as the ocial
pizza of the National Football League, which
has put Papa John’s at the top of national
TV rankings and made us one of the most
recognized brands among avid NFL fans.
Peyton Manning, Denver Broncos quarterback
and football’s most famous face, is a major driver of this
sponsorship’s success. He’s a role model for millions of families,
our youth, and football fans.
New Papa John’s advertising and relationships with Peyton Manning
and other NFL legends such as Joe Montana, Archie Manning and
Jerome Bettis has been a huge part of driving home our quality story.
2001
Papa John’s becomes
1st pizza chain to oer
Online Ordering at all
traditional restaurants.
2008
Papa John’s
topped $1 billion in
e-commerce sales.
$1 BILLION $2 BILLION
$
2010
Papa John’s
topped $2 billion in
e-commerce sales.
20
Papa John’
the Ocial Pizza
Sponsor of the NFL
and the Super Bo
1999
Papa John’s 2,000th
restaurant opening.
2009
20%
25%
25%
30%
35%
40%
45%
50%
2010 2011 2012 2013 2014
Online Sales Mix
Domestic Restaurants
28%
33%
40%
46%
48%
John and Peyton on the set.
Archie, Joe and John tossing Papa John’s world-famous fresh dough.
2006
7th consecutive
ranking in the
American Customer
Satisfaction Index.
#1