Papa Johns 2014 Annual Report Download - page 36

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23
Stock Performance Graph
The following performance graph compares the cumulative shareholder return of the Company’s common
stock for the five-year period between December 27, 2009 and December 28, 2014 to (i) the NASDAQ
Stock Market (U.S.) Index and (ii) a group of the Company’s peers consisting of U.S. companies listed on
NASDAQ with standard industry classification (SIC) codes 5800-5899 (eating and drinking places).
Management believes the companies included in this peer group appropriately reflect the scope of the
Company’s operations and match the competitive market in which the Company operates. The graph
assumes the value of the investments in the Company’s common stock and in each index was $100 on
December 27, 2009, and that all dividends were reinvested.
0
100
200
300
400
500
Dec. 27, 2009 Dec. 26, 2010 Dec. 25, 2011 Dec. 30, 2012 Dec. 29, 2013 Dec. 28, 2014
100.00 113.18 154.99 216.45 370.73 464.00
100.00 118.43 119.06 140.85 199.25 234.24
100.00 134.68 172.82 201.20 307.84 330.86
Papa John’s International, Inc.
NASDAQ Stock Market (U.S. Companies)
NASDAQ Stocks (SIC 5800-5899 U.S. Companies) Eating and Drinking