Papa Johns 2000 Annual Report Download - page 7

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2
PART I
Item 1. Business
General
Papa John’ s International, Inc. (referred to as the "Company”, “Papa John’ s” or in the first person
notations of “we”, “us” and “our”) operates and franchises pizza delivery and carry-out restaurants under
the trademark “Papa John's” domestically in 49 states, the District of Columbia and ten international
markets, and under the trademark “Perfect Pizza” in the United Kingdom. The first Company-owned
Papa John’ s restaurant opened in 1985 and the first franchised restaurant opened in 1986. We acquired
Perfect Pizza Holdings Limited (“Perfect Pizza”) in 1999 as part of our plan to develop restaurants
internationally (see Business - Expansion). At December 31, 2000, there were 2,612 Papa John’ s
restaurants in operation, consisting of 641 Company-owned and 1,971 franchised restaurants. Additionally,
there were 205 Perfect Pizza restaurants in operation, consisting of three Company-owned and 202
franchised restaurants.
In February 2001, the Company realigned into four key groups - Operations, Administration, Development
and Resource/Support, each reporting to our Chief Executive Officer. The four areas are as follows:
Operations - responsible for Corporate Restaurant Operations, PJ Food Service and Support
Services.
Administration - responsible for Finance, Information Systems and Office Services.
Development - responsible for Restaurant Development, International Operations, Franchise Sales
and Legal.
Resource/Support - responsible for Franchise Operations and Business Consulting, Education and
Training, Human Resources, Field Marketing and Internal Communications.
Strategy
Our goal is to build the strongest brand loyalty of all pizzerias internationally. To accomplish this goal, we
have developed a strategy designed to achieve high levels of customer satisfaction and repeat business, as
well as to establish recognition and acceptance of the Papa John’ s brand. The key elements of our
strategy include:
Focused Menu. Papa John’ s restaurants offer a focused menu of high-quality pizza, breadsticks and
cheesesticks. Papa John’ s traditional crust pizza is prepared using fresh dough (never frozen), cheese
made from 100% real mozzarella, fresh-packed pizza sauce made from vine-ripened tomatoes (not from
concentrate) and a proprietary mix of savory spices, and a choice of high-quality meat (no artificial fillers)
and vegetable toppings. Papa John’ s thin crust pizza is made with a prepared crust and the same high-
quality toppings. We believe our focused menu creates a strong identity in the marketplace, while also
simplifying operations at our restaurants.