PACCAR 2010 Annual Report Download - page 10

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D A F T R U C K S
DAF Trucks N.V. strengthened its position as one of Europe’s leading commercial vehicle
manufacturers in 2010, increasing its market share in the 15+ tonne segment to a record
15.2% and reinforcing its industry quality leadership.
In the highly competitive European truck market, DAF earned several awards in 2010 that reinforce its
industry-leading reputation for product quality, innovation and customer satisfaction. In Germany, the DAF LF,
a distribution truck, was voted “Best 7.5 Tonne Imported Truck” by readers of ETM-Verlag, a leading publisher
of transport magazines. The CF85 was awarded “Fleet Truck of the Year” for an unprecedented third consecutive
year at the Motor Transport Awards in London — the tenth time that the DAF CF has won this accolade.
DAF earned honors as best engine producer of the year at Bus World Asia in Shanghai as a result of the
reliability, durability and performance of the PACCAR PR 9.2-liter and MX 12.9-liter engines. This is the fourth
consecutive year PACCAR engines have earned this award at Bus World Asia.
In 2010, DAF Trucks was the first European truck manufacturer to offer all of its engine ratings with the ultra
clean Enhanced Environmental Vehicle (EEV) option. EEVs
feature particulate emissions that are 50% lower than the
stringent Euro 5 emissions standard. DAF reinforced its
leading position as a provider of environmentally friendly
transport solutions by introducing the LF Hybrid, a 12-tonne
distribution truck with a parallel hybrid system. The use of
hybrid technology reduces fuel consumption and CO2
emissions by up to 30%, depending on the application. DAF is one of the first European truck manufacturers to
begin production of a hybrid truck.
The “DAF Experience 2010” enabled thousands of visitors to tour DAF’s modern production facilities and
state-of-the-art engine test center. Visitors experienced the PACCAR Technology Center, an interactive showplace
highlighting modern production technologies and DAF’s range of premium trucks and services, including
PACCAR Financial and PACCAR Parts.
The PACCAR Production System (PPS) further enhanced DAF’s manufacturing efficiency and product quality
and supported a 50% increase in production output compared to 2009.
In 2010, DAF further expanded its extensive distribution network with over 50 new dealer facilities opened.
New locations were added in Western and Central Europe, Russia and South Africa. DAF began planning for the
introduction of DAF vehicles in South America, including the construction of a manufacturing facility in Brazil.
The DAF engine design and manufacturing teams were instrumental in opening the PACCAR engine facility
in Columbus, Mississippi, and the successful launch of the PACCAR MX engine in North America.
The DAF CF captured “Fleet Truck of the Year” honors for the tenth time – and an
unequalled third year in a row. The CF combines contemporary styling with best-in-class
standards in ergonomics, productivity, operating efficiency and comfort.