Overstock.com 2012 Annual Report Download - page 100
Download and view the complete annual report
Please find page 100 of the 2012 Overstock.com annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90 -
91 -
92 -
93 -
94 -
95 -
96 -
97 -
98 -
99 -
100 -
101 -
102 -
103 -
104 -
105 -
106 -
107 -
108 -
109 -
110 -
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124
-
125
-
126
-
127
-
128
-
129
-
130
-
131
-
132
-
133
-
134
-
135
-
136
-
137
-
138
-
139
-
140
-
141
-
142
-
143
-
144
-
145
-
146
-
147
-
148
-
149
-
150
-
151
 |
 |
Table of Contents
Fulfillment partner revenue is derived from merchandise sales that occur primarily through our Website which fulfillment partners ship directly to
consumers and businesses from warehouses maintained by our fulfillment partners.
We offer a consignment service to suppliers where the suppliers' merchandise is stored in and shipped from our warehouses. We pay the
consignment supplier upon shipment of the consigned merchandise to the consumer. Revenue from consignment service business in 2012, 2011 and
2010 were less than 1% of total net revenues and are included in fulfillment partner segment on a gross basis.
At December 31, 2012, we were offering products to customers in over 100 countries and non-U.S. territories. We do not have sales operations
outside the United States, and are using a U.S. based third party to provide logistics and fulfillment for all international orders. Revenue generated from
our international business is included in either direct or fulfillment partner revenue, depending on whether the product is shipped from our warehouses
or from a fulfillment partner. Less than 1% of our 2012, 2011 and 2010 revenues were from international customers.
Total revenues from International sales were $10.2 million, $8.8 million, and $9.4 million for the years ended December 31, 2012, 2011 and 2010
respectively.
During 2012, we began offering some of our products for sale in on-line marketplaces of other Internet retailers' websites, which allows us to
reach a broader potential customer base. Under the terms of our agreements with these ecommerce marketplace retailers, the retailers typically earn a fee
that is a percentage of the selling price of the orders they send us. Revenue generated from these ecommerce marketplace channels is included in either
direct or fulfillment partner revenue, on a gross basis, depending on whether the product is shipped from our warehouses or from a fulfillment partner.
Ecommerce marketplace channels were approximately 1% of our 2012 total net revenues.
We operate an online site for listing cars for sale as a part of our Website. The cars listing service allows dealers to list vehicles for sale and allows
buyers to review vehicle descriptions and post offers to purchase, and provides the means for prospective purchasers to contact sellers for further
information and negotiations on the purchase of an advertised vehicle. Revenue from the cars listing business is included in the fulfillment partner
segment on a net basis. Revenue from our other businesses is less than 1% of total net revenues.
We have a customer loyalty program called Club O for which we sell annual memberships. We record membership fees as deferred revenue and
we recognize revenue ratably over the membership period. The Club O loyalty program allows members to earn reward dollars for qualifying purchases
F-13