Omron 1999 Annual Report Download - page 16

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The Healthcare Division achieved steadily rising sales in the domestic market,
thanks primarily to its offering a wide range of products that meet the needs
of consumers’ growing interest in maintaining and improving personal health.
Sales of HBF-302 body-fat monitors, massagers, and fitness equipment
targeted at consumers’ interest in staying slim and improving overall personal
health were favorable. In the core business of blood pressure monitors and
digital thermometers, sales of the newly introduced HEM-751 digital handy
blood pressure monitor and MC-505 ear-type digital thermometers soared. Overseas, blood
pressure monitor sales, which fluctuated in every selling area, were favorable despite fierce price
competition, resulting in total sales for the division growing 7.2% from the previous fiscal year.
In the healthcare service business area, we promoted a newly created service supporting
people’s health improvement. In the midst of selective spending under sluggish consumer
consumption, we will continue to create valuable products and introduce them to the market
in hopes of raising demand. Furthermore, we will work to develop and offer new retail options in
response to changes in consumer buying patterns.
14
Healthcare
7.9%
The smallest and lightest blood
pressure monitor in the world, the
HEM-751 (Upper arm automatic
inflation type)
Ear-type digital thermometers take body
temperature in seconds using advanced
infrared sensor technology.
OMRON’s body-fat monitor creates a new
alternative to the present standard for daily
health checks.
As Component
of Net Sales