Omron 1999 Annual Report Download - page 15

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Despite a drop in production by copy machine manufacturers, a downturn in
the price of personal computer peripheral devices, and a decline in sales of
scanners for overseas markets, sales of automotive electronic components
were brisk in North America, while sales of compact car related products
manufactured under the new standard were favorable. These factors con-
tributed to an 8.6% growth in sales by the Specialty Products Division in
comparison with the previous fiscal year.
AUTOMOTIVE ELECTRONIC COMPONENTS
In North America, mainstay relays occupied the top share of the market, while in the domestic
market they maintained the same share as the previous fiscal year. Electric window switch
sales increased from the previous term, thanks to OMRON’s technological advantages. Keyless
entry systems maintained the top share of the market by having the advantage of being a pio-
neer in the domestic market and expanding into the North American, European, and South
Korean markets.
OFFICE AUTOMATION (OA) MAJOR ACCOUNTS
As the trend toward digitization and networking in the field of copy machines is rapidly expanding,
we are strengthening our performance in proposing solutions to customers regarding sensing
components, paper-handling equipment, and image-processing units.
PERIPHERAL EQUIPMENT
Sales of our core external modems are expected to fall because of the growing popularity of
internal modems. For this reason, we will increase our marketing efforts with regard to internal
modems and mobile communications related products and focus on the sales of terminal
adapters, which are expected to continue to grow.
Due to growth in the market for security and identity-confirmation products, sales of the
FP-1000 scanner for fingerprint recognition are expected to be substantial.
13
Specialty
Products
9.2%
This new fingerprint recognition system is
set to revolutionize the security market.
This power window switch has an
antipinching function to prevent the
window from closing on arms or
other obstacles. When an obstacle
is encountered, the switch causes
the window to stop and reverse
automatically.
Keyless entry systems allow for remote lock-
ing and unlocking of vehicle doors and
trunks.
As Component
of Net Sales