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Review of Business Segments
Unique technologies accumulated by concentrating on mirror-
less cameras
Ability to design and manufacture high-performance lenses that
are small and lightweight
No. 2 share in mirrorless camera market in Japan
High-level imaging technologies and connections with Group
customers from Medical Business and Scientific Solutions
Business that are applicable to BtoB operations
Expansion of mirrorless camera market
Widening range of applications for cameras and increased
demand for imaging-related technologies outside of private
sector
Lacking sales system for high-priced SLR cameras
(sales system shift under way)
Insufficient lineup of high-priced interchangeable lens
products (lineup expansion scheduled)
Intensifying competition in mirrorless camera market
Increased usage of smartphones and tablet PCs
S
O
W
T
Strengths
Oppor-
tunities
Weaknesses
Threats
Composition (Fiscal year ended March 31, 2015)
Share of Net Sales
(Consolidated net sales)
11.0%
Digital cameras
82.7%
Others
17.3%
Share of Net Sales
by Product
Japan
29.6%
North America
14.8%
Europe
30.2%
Asia /
Oceania
25.2%
Others
0.2%
Share of Net Sales
by Region
95.1
12.5
83.6
69.3
12.5
61.0
9.0
70.0
107.6
96.1
83.8
14.5
2013/3 2014/3 2016/3
(Forecast)
2017/3
(Target)
2015/3
0
30
60
90
120
(23.1)
(9.2)
(13.9)
0
2013/3 2014/3 2017/3
(Target)
2016/3
(Forecast)
2015/3
(30)
(20)
(10)
0
10
Net Sales
(¥ Billion)
Operating Income (Loss)
(¥ Billion)
Millions of yen
2012/3 2013/3 2014/3 2015/3
Operating Results
Net Sales 128,561 107,638 96,111 83,825
Operating Expenses 139,321 130,711 105,293 97,695
Operating Loss (10,760) (23,073) (9,182) (13,870)
Sales by Product
Digital Cameras 115,237 95,101 83,602 69,302
Domestic 27,333 27,234 25,932 22,345
Overseas 87,904 67,867 57,670 46,957
Others 13,324 12,537 12,509 14,523
Domestic 4,018 4,126 3,944 2,440
Overseas 9,306 8,411 8,565 12,083
Segment Data
R&D Expenditures (¥ billion) 9.6 10.2 8.7 8.2
Capital Expenditures (¥ billion) 5.2 3.1 3.5 3.4
Number of Employees* (people) 11,644 8,180 7,883 6,389
* Including average number of temporary employees
Digital cameras Others
Imaging Business
Advancing Life Science Research, Contributing to Industrial Progress,
and Making Life Safer through the Scientific Solutions Business
By providing solutions that are fine-tuned to meet the needs of customers in the life science and industrial fields through the
Scientific Solutions Business, Olympus is advancing life science research, contributing to industrial progress, and making life
safer. As we move forward, we will work to improve efficiency and augment growth potential in this business by focusing on
theseven growth fields of advanced life science research, pathology and clinical research, wet lab, education, infrastructure
maintenance, manufacturing, and environment and resources.
Advancing Life Science Research
By supplying biological microscopes,
Olympus supports basic life science
research for purposes such as gaining
knowledge about diseases. In the
future, we will conduct research and
development of microscope products
based on the needs of users in regen-
erative medicine and various other
advanced life science fields, and subse-
quently create new demand for these
products in such growth markets.
Contributing to Industrial Progress
Olympus contributes to industrial effi-
ciency and progress by supplying
indus-
trial endoscopes used for examining
theinsides of automobiles and industrial
microscopes for inspecting the delicate
electronic components employed in
smart phones and other devices.
Demand for these items is growing
together with the global spread of
various industrial products.
Making Life Safer
Olympus is helping to make the world we
live in safer by supplying equipment used
to maintain and inspect social infrastruc-
ture and lifelines, such as aircraft and
their engines, roads, bridges, overpasses,
power generation facilities, pipelines,
and water supply and wastewater sys-
tems. These operations will be expanded
in developed and emerging countries in
which we can expect growing infrastruc-
ture demand in the future.
TOPICS
Growth Fields
Life Science
Pathology
and clinical
research
Advanced
life science
research
Education
Manufacturing
Wet lab
Environment and
resources
Infrastructure
maintenance
Industrial
Non-destructive
testing X-ray
fluorescence analyzers
Industrial microscopes
Industrial videoscopes
Biological
microscopes
IX83 research
inverted microscope IPLEX RX industrial
videoscope
DELTA scrap hand-
held XRF analyzer
DSX510 digital
microscope
OmniScan SX
ultrasonic phased
array aw detectors
43
OLYMPUS Annual Report 2015
42 OLYMPUS Annual Report 2015
Performance and Strategies by Business