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the future a reality is at the heart of Olympus. The new slogan
shows our determination to turn visions into reality in conjunc-
tion with society. We will continue pushing forward with reforms
to become a company in which all stakeholders, including employ-
ees, clients and end-users, take pride in the Olympus brand.
July 
Tsuyoshi Kikukawa
President
nership between ITX and Olympus has spawned several joint ven-
tures, including the new company AO I Technology Inc., which
handles processes from design to manufacturing of dynamically
reconfigurable integrated circuits (ICs).
To further strengthen its relationship with ITX, Olympus
became its largest shareholder in January  after purchasing
, shares of ITX stock held by Nissho Iwai Corporation,
and at the same time underwriting ¥.billion in convertible
bonds issued by ITX. Olympus is also dispatching directors and
managing staff to ITX. ITX will be positioned as a joint-venture
incubator. Olympus aims to strengthen competitiveness in exist-
ing operations and to develop new businesses by leveraging its
core competence in O PTO -Digital Technology (a fusion of opti-
cal, digital imaging, and microprocessing technologies) as well as
OLYMPUS 2003
S T R A T E G I C I N V E S T
M E N T T O S T R E N GT H E N
B R A N D N A M E
Beginning in fiscal
, we plan to
strategically invest
¥.billion in our
brand image over a
five-year period.
¥2 0 billion
 
 
 (%)


Source: O lympus survey

.


.

.


The competitiveness of our products, and our business per-
formance as well, will improve if we can provide value to society
through a strong brand name. And, in turn, better business per-
formance will increase our brand power. I believe this also will have
a positive effect on the behavior of our employees and corporate
governance as well. By creating a cycle of positive reinforcement,
I believe branding is the key to maximizing corporate value.
Second, Olympus must create new businesses and expand periph-
eral operations. ITX Corporation is a potent partner of
ours that helps reveal undiscovered business potential.
ITX has a knack for quickly unearthing business oppor-
tunities not found at Olympus, and is attracting attention as a
venture incubator that launches innovative businesses. The part-
its global marketing and brand capabilities, in combination with
the strengths of ITX, namely its expertise in networking and other
technological fields, ability to create new businesses, and resources
to foster businesses.
Q7: Finally, what message do you have for shareholders?
As a part of its efforts to reinforce its brand image, Olympus for-
mulated the global corporate slogan “Your Vision, Our Future”
this year. Olympus has created new value that has met the expec-
tations of society through its advanced optical and manufactur-
ing technologies, as demonstrated by the development of the
world’s first endoscope. Our ability to create a vision and to make
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