O'Reilly Auto Parts 2007 Annual Report Download - page 8

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6
Making Connections with
our customers
From the first printed announcement of the opening of
O’Reilly Auto Parts to many of the business relationships
we enjoy today, friendship and loyalty have always been at
the core of our partnerships with our customers. We have
been offering our customers the proven hand of friendship,
courtesy and consideration, backed by extensive stocks of
quality merchandise, and prompt, efficient service since
the day our doors opened 50 years ago.
In today’s competitive market, it takes more than
good prices and quality products to gain and retain
customers. We must make their shopping experience
memorable by providing service far above the realm of
what our customers expect. After all, customer loyalty
is not something we get, but something that comes as
a result of what we give.
We receive countless letters from our customers
recounting the great service provided by our team
members. ey think they’ve received special treatment,
but to Team O’Reilly, it’s a way of life.
“Since our humble beginning in
1957, we’ve been in the business
of making lasting impressions
on our customers.”