O'Reilly Auto Parts 2007 Annual Report Download - page 10
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8
We have a soft spot in our hearts for our professional installer
customers as they were our first customers, and we’ve
enjoyed serving them since our very beginning. It wasn’t
until the recession of the late 1970s that a new breed of
automotive customer began to emerge and became known
as the do-it-yourselfer. Our ability to successfully serve our
traditional installer customers and the do-it-yourselfers
led to our dual market strategy and set us apart from our
competition. Our store inventories are designed to provide
brands that professional installers prefer as well as quality
private brands that are competitively priced. We also provide
daily deliveries to all stores from our distribution centers
and supplement customer needs at many of our stores with
multiple deliveries throughout the day. We have extensive
marketing programs for our installer customers and a
dedicated sales force that delivers a wide array of support
and services to our installer customers. We never lose sight
of the fact that the better we serve our installer customers,
the stronger our relationships become.
Making Connections with
installer customers
“We have the systems and the fleet to
connect our extensive distribution
network to our parts people so we
can be responsive to the needs of
our installer customers.”