Mitsubishi 2006 Annual Report Download - page 3

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1
MITSUBISHI MOTORS CORPORATION ANNUAL REPORT 2006
Mitsubishi Motors Corporate Philosophy
“We are committed to providing the utmost driving pleasure
and safety for our valued customers and our community.
On these commitments we will never compromise.
This is the Mitsubishi Motors way.”
Customer-centric approach
Mitsubishi Motors will give the highest priority to earning the satisfaction of its customers,
and by doing so, become a company that enjoys the trust and confidence of the commu-
nity at large. To this end, Mitsubishi Motors will strive its utmost to tackle environmental
issues, to raise the level of passenger and road safety and to address other issues of
concern to car owners and the general public.
A clear direction for the development and manufacturing of Mitsubishi
Motors vehicles
Mitsubishi Motors will manufacture cars that deliver superior driving performance and
superior levels of safety and durability to give peace of mind to those who use them, and
to provide “utmost driving pleasure” and “reassuring safety” to customers.
Going the extra mile
Mitsubishi Motors will pay close attention to even the smallest details in the belief that
this approach will lead customers to discover new value in their cars, giving them a richer
and more rewarding driving experience.
Importance of continuity
Mitsubishi Motors will continue to manufacture distinctive cars with the passion and
conviction to overcome all challenges.