Mitsubishi 2006 Annual Report Download - page 16

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14 MITSUBISHI MOTORS CORPORATION ANNUAL REPORT 2006
Outlander
Outlander
is MMC’s flagship model in the C segment. Embodying “Heart Thumping
Performance,”
Outlander
features a range of newly developed technologies, such as a
new aluminum block engine, aluminum roof, and mono-tube shock absorbers. As a vehicle
leading MMC’s revitalization, many more appealing features have been
added to
Outlander
to send a strong message to customers. One of
these features is a groundbreaking audio system installed as standard
in premium grade models. This audio system realizes a sound quality
that completely redefines the concept of car audio systems. By filling
enclosures on the door panels to create a deadening effect around the
speakers, the doors are designed to function as speaker boxes. This
innovation reflects the commitment of younger car designers to realiz-
ing uncompromising sound quality. In Japan,
Outlander
achieved No. 1 retail sales volume
in the SUV category in the second half of fiscal year 2005. This accomplishment shows
that the approach MMC is taking in creating new cars has been extremely well received
by customers—giving confidence that MMC is on the right track.
A Passion for Developing New Vehicles