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22 MITSUBISHI MOTORS CORPORATION ANNUAL REPORT 2006
<Managing Director Cho>
In Japan, MMC will introduce the new
eK Wagon
, a highly popular minicar, in September 2006, and import the
Triton (L200)
one-ton pickup truck from Thailand. The new
Pajero (Montero)
and
Delica
models, traditionally
symbolic of Mitsubishi Motors, are scheduled for launch in the second half of the fiscal year. We will also
implement initiatives to ensure that
Outlander
and
i
remain long-term sellers. The
Outlander
range has seen the
roll out of the special
G Limited
edition, while the
i
has seen the debut of the special
i-play Edition
and
i Limited
editions. An
i
model with a non-turbocharged engine will also be introduced. Motor sports fans can look forward
to
Lancer Evolution IX MR
and
Lancer Evolution Wagon MR
, and
Colt Ralliart Version-R
. Through these strate-
gies, we aim to create and attract more publicity and appeal to a wider base of car owners. Through the new
model introductions throughout fiscal year 2006, we will let Mitsubishi Motors fans know that MMC is back.
Alongside these moves, we are implementing initiatives to enhance after-sales services and sales capabilities at
dealerships to provide quality service. The overriding goal is to enhance customer satisfaction and win over new
Mitsubishi Motors fans.
<MMNA CEO Harunari>
We plan to launch the new
Outlander
, which has proved popular in Japan, in the U.S. in November 2006. This
will be followed by the launch of a new
Lancer
in March 2007, making its global debut in the U.S. By launching
six new models during the period of MMC’s three-year revitalization plan, we will greatly extend our product
lineup beyond our range of offerings in the past. New model introductions are sure to increase customer traffic
in our dealer showrooms and help lift sales, including sales of present models.
Mitsubishi’s used cars are fetching higher prices and our brand value has recovered as we reduce fleet
sales as part of efforts to normalize sales activities.
Rebuilding relationships based on trust with our dealers is a priority for fiscal year 2006. Equally important
is delivering on our sales target of 138,000 units and making fiscal year 2006 the year that sales turned around.
Concept car MITSUBISHI Concept-X
(Unveiled at the 2005 Tokyo Motor Show)
Outlander (North American specification)