Microsoft 2013 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2013 Microsoft annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 87

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87

Executing and accelerating
In the past year we took many bold steps forward in executing on our strategy.
First, we are well underway in implementing the new organization structure announced in July. The teams are working
together in new and exciting ways. The key change we made is deceptively simple but profoundly powerful: Instead of
organizing our teams around individual products, we’ve organized by function, including, for example, engineering, sales,
marketing and finance. It ensures we have one strategy and work as one team with one set of shared goals.
Second, in September we announced we are purchasing Nokia’s Devices and Services business – including its
smartphone and mobile phone businesses; award-winning engineering and design teams; manufacturing and assembly
facilities around the world; and teams devoted to operations, sales, marketing and support. This is a signature event in our
transformation and will bring together the best mobile device work of Microsoft and Nokia. It will accelerate our growth
with Windows Phone while strengthening our overall device ecosystem and our opportunity.
Third, in September, we also announced a new segment-reporting framework. We have five new reporting segments
tightly aligned with our focus on delivering innovative devices and services for both our enterprise and consumer
customers. This framework was designed to give valuable insight into our progress in the key transformations we are
undertaking in our businesses to drive long-term growth.
As I think about what’s ahead, I’m incredibly optimistic about what Microsoft will deliver. We are accelerating as we bring
to market Windows 8.1 PCs and tablets with our partners, Surface 2, Xbox One and new phones; advance our enterprise
services including Windows Server, Windows Azure, Microsoft Dynamics and Office 365; and innovate on new high-value
activities.
Moving forward
With the decisions we’ve made this year, the strategy we’ve put in place, the organization we’ve designed, the world-class
talent we have, and the devices and services we are creating, we are well-positioned to deliver growth and world-
changing technology long into the future.
We have seen incredible results in the past decade – delivering more than $200 billion in operating profit. I’m optimistic
not only as the CEO but as an investor who treasures his Microsoft stock.
Working at Microsoft has been a thrilling experience – we’ve changed the world and delivered record-setting success –
and I know our best days are still ahead.
Thank you for your support.
Steven A. Ballmer
Chief Executive Officer
September 27, 2013