Mercedes 2003 Annual Report Download - page 53
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New markets for the smart brand. In 2003, the smart was
launched in seven new markets: Australia, Mexico, Finland, Ireland,
Cyprus, Lebanon and Turkey. As a result, smart cars are now
available in 31 countries, and due to strong demand worldwide,
other markets will follow. The launch in Mexico allowed smart
to take an important first step into the NAFTA region. A compact
SUV with off-road ability is also being developed, the smart
formore, which will be manufactured in Brazil and launched in
the United States in 2006.
Presentation of the smart forfour. We presented the next new
model, the smart forfour, at the Frankfurt Motor Show in September
2003. The response was very positive. Thanks to its design, high
safety standards and unparalleled innovations in this segment, the
forfour will set a new benchmark in the small-car segment beginning
in April 2004. The smart forfour will be produced at the NedCar
plant in Born, the Netherlands, which will be operated as a joint
venture between DaimlerChrysler and Mitsubishi Motors.
As a part of the smart product offensive, the name logic begun
with the new four-seater was passed on to the city-coupé and
the cabrio of the smart brand. Since January 1, 2004, these models
have the new names, smart fortwo coupé and smart fortwo cabrio.
Passenger Car Sales 20031
1,000 03/02
units in %
| 4948
Mercedes-Benz
of which: S-Class/SL/Maybach
E-Class
C-Class
of which: CLK
SLK
Sport Coupe
A-Class
M-Class
G-Class
smart
Mercedes Car Group
of which: Germany
Western Europe (excluding Germany)
NAFTA
United States (retail sales)
South America
Asia/Oceania (excluding Japan)
Japan
1 Group figures, unless otherwise indicated, (including leased vehicles)
The smart roadster and the smart roadster-coupé at a viewing point on Gran Canaria