Mattel 2014 Annual Report Download - page 32

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Performance Graph
The following graph compares the performance of Mattel common stock with that of the S&P 500 Index
and the S&P 500 Consumer Discretionary Index. The Cumulative Total Return listed below assumes an initial
investment of $100 on December 31, 2009 and reinvestment of dividends.
Comparison of Five Year Cumulative Total Return
Mattel, Inc., S&P 500, and S&P 500 Consumer Discretionary Index
Mattel S&P 500 Consumer Discretionary
S&P 500
0
50
150
300
250
100
200
2009 2010 2011 2012 20142013
Cumulative Total Return 2010 2011 2012 2013 2014
Mattel, Inc. ....................................... $131.43 $148.48 $203.13 $272.90 $185.25
S&P500 ......................................... 115.08 117.47 136.24 180.33 204.96
S&P 500 Consumer Discretionary ..................... 127.66 135.45 167.83 240.08 263.29
26