Mattel 2014 Annual Report Download - page 10

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Financial Statements—Segment Information.” For additional information regarding segment assets and
geographic areas, see Part II, Item 8 “Financial Statements and Supplementary Data—Note 12 to the
Consolidated Financial Statements—Segment Information.” For additional information regarding revenues by
brand category, see Part II, Item 8 “Financial Statements and Supplementary Data—Note 12 to the Consolidated
Financial Statements—Segment Information.”
For a discussion of the risks inherent in the foreign operations of Mattel, which affect each segment, see
Item 1A “Risk Factors.”
North America Segment
The North America segment markets and sells toys in the US and Canada through the Mattel Girls & Boys
Brands, Fisher-Price Brands, and Construction and Arts & Crafts Brands categories.
In the Mattel Girls & Boys Brands category, Barbie includes Barbie fashion dolls and accessories. Other
Girls includes Monster High, Disney Classics, Ever After High, Little Mommy, and Polly Pocket. Wheels
includes Hot Wheels and Matchbox vehicles and play sets. Entertainment includes CARS, Disney Planes,
BOOMco, Radica, Toy Story, Max Steel, WWE Wrestling, Batman, as well as games and puzzles.
In 2015, Barbie will continue to inspire girls and remind them that “anything is possible.” The global
campaign will be supported by innovative products, events, and strategic partnerships. In addition, Barbie will
feature new products to support two animated launches, Barbie in Princess Power™ in spring 2015 and Barbie
in Rock N’ Royals in fall 2015. Barbie will also continue to encourage girls to explore fashion through a new line
of Fashionista dolls that reflect styles they see in the classrooms. Monster High will celebrate its fifth year with
new characters, new scale, and new entertainment. A new Monster High DVD will be released in spring 2015
entitled Haunted and a second DVD, Boo York, Boo York: A Monsterrific Musical!, will be released in fall 2015.
Monster High will introduce new larger scale dolls and vinyl figures in order to engage girls in a new way. Ever
After High will continue to feature creative storylines and original characters in 2015. Ever After High will
deliver new content through a Netflix original movie and Netflix original series and will also extend storylines
through five new books by acclaimed author Susan Selfors. Ever After High will also offer new Royal and Rebel
core doll extensions. New product extensions of Disney Princess®Frozen™ will accompany new short-form
content with a new look for Anna and Elsa. In addition, timed to the release of Cinderella, there will be a
targeted marketing strategy to engage consumers.
In 2015, Hot Wheels will enable children to create and discover new play experiences through new vehicles
and track sets, as well as immersive gaming and storytelling. Hot Wheels will continue to allow children to
design, create, and customize their track creation by connecting existing tracks with new track pieces using the
Track Builder™ System. In addition, Hot Wheels and Star Wars™ have come together for the first time to
provide unique vehicle experiences for fans of all ages with both Star Wars-inspired cars and authentic replica
vehicles. The Entertainment business will include new and innovative products based on CARS, Disney Planes,
and Toy Story, as well as products to support Warner Bros.’ new animated series Batman Unlimited. WWE
Wrestling will launch a new customizable line, Create A WWE Superstar, allowing kids to recreate their favorite
moments in the ring. For games and puzzles, Mattel will continue offering products of its existing Bounce-off™,
UNO®, and Pictionary®games, as well as celebrate Apples to Apples®’15
th anniversary. In 2015, BOOMco will
introduce high-performance functionality and new innovations engineered for the blaster-field.
The Fisher-Price Brands category includes Fisher-Price, Little People, BabyGear, Laugh & Learn,
Imaginext, Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, Disney Jake and the Never Land
Pirates, and Power Wheels.
Fisher-Price will introduce new innovative products for its BabyGear and core toy lines in 2015, including
the Smart Connect™ Swing and Smart Connect Projection Mobile that will allow parents to control the products
remotely without having to disturb their babies using Bluetooth technology. Supporting the Laugh & Learn infant
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