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2012 Annual Report 5 corporate.mattel.com
STRUCTURE FOR GROWTH In
2012, we successfully
reorganized our business
structure into the Global
Brands Team/North
America Division model,
which was outlined in
last year’s letter.
Our Global Brands Teams now
focus more of their creative energy
on growing our brands globally,
while our North America Division
now focuses on planning more
closely with our retail customer
base. I believe this new structure
was a critical piece of our strong
fi nancial performance: global
revenues were up, gross margin
was up and inventories were lower
for both Mattel and our domestic
retail customers.
NURTURE OUR TALENT We also
made great strides
building our talent base
in 2012.
During the year, we added or rotated
some outstanding leaders to our
executive team. In February, we
promoted Jean-Christophe Pean,
a proven leader in our international
business, to lead the transition of
our U.S. operations into the North
America Division. In April, we
announced the promotion of Jean
McKenzie, an experienced Mattel
and Disney executive, to run our
American Girl business upon the
retirement of Ellen Brothers. In
September, we announced the hiring
of Jessica Dunne, a veteran Disney
licensing executive, to head up our
consumer products business.
ACCELERATE INNOVATION Finally,
let me touch briefl y on
innovation, the lifeblood
of the toy business.
In 2012, our products and brands
continued to resonate with our
consumers. For the year, we had
six of the top 20 toys sold in the
U.S. and managed fi ve of the top
10 properties6. Our consumers and
our retail partners count on Mattel
to bring fun, creative and innovative
ideas and products into the
marketplace each and every year.
Our innovation wasn’t just focused
on toys as we had incredibly creative
innovations in advertising, marketing
and retail executions around the
world. We continue to work to
enhance our culture of innovation
and growth where our employees
have the opportunity to reach their
full potential and where parents,
grandparents and kids around the
world can engage with our brands
in a safe and fun way.
of the top
nsumers and
ount on Mattel
ive and innovative
ucts into the
each and every year.
on wasn’t just focused
e had incredibly creativ
n advertising, marketin
xecutions around the
continue to work to
our culture of innovation
wth where our employees
he opportunity to reach their
potential and where parents,
randparents and kids around the
world can engage with our brands
in
6
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