Mattel 2012 Annual Report Download - page 37

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Performance Graph
The following graph compares the performance of Mattel common stock with that of the S&P 500 Index
and the S&P 500 Consumer Discretionary Index. The Cumulative Total Return listed below assumes an initial
investment of $100 on December 31, 2007 and reinvestment of dividends.
Comparison of Five Year Cumulative Total Return
Mattel, Inc., S&P 500, and S&P 500 Consumer Discretionary Index
Mattel, Inc. S&P 500 Consumer Discretionary
S&P 500
0
50
150
250
December 31
100
200
2007 2008 2009 2010 2011 2012
Dollars
Cumulative Total Return 2008 2009 2010 2011 2012
Mattel, Inc. ........................................ $87.97 $113.98 $149.81 $168.95 $230.42
S&P500 .......................................... 63.45 79.90 91.74 93.67 108.55
S&P 500 Consumer Discretionary ...................... 66.80 94.03 119.96 127.36 157.92
25