Mattel 2012 Annual Report Download - page 107

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Geographic Information
The tables below present information by geographic area. Revenues are attributed to countries based on
location of customer. Long-lived assets principally include goodwill, property, plant, and equipment, net, and
identifiable intangibles, net.
For the Year
2012 2011 2010
(In thousands)
Revenues
North American Region (a) .................................... $3,926,515 $3,839,382 $3,707,337
International Region:
Europe ................................................ 1,685,274 1,626,120 1,478,443
Latin America .......................................... 1,008,236 991,435 867,557
Asia Pacific ............................................ 432,578 384,150 333,273
Total International Region .................................... 3,126,088 3,001,705 2,679,273
Gross sales ................................................. 7,052,603 6,841,087 6,386,610
Sales adjustments ........................................... (631,722) (575,050) (530,415)
Net sales .................................................. $6,420,881 $6,266,037 $5,856,195
December 31,
2012 2011 2010
(In thousands)
Long-Lived Assets
North American Region (b) .................................... $1,252,938 $1,074,914 $1,059,623
International Region ......................................... 1,342,375 679,185 654,180
Consolidated total ........................................... $2,595,313 $1,754,099 $1,713,803
(a) Revenues for the North American Region include revenues attributable to the US of $3.61 billion, $3.58
billion, and $3.47 billion for 2012, 2011, and 2010, respectively.
(b) Long-lived assets for the North American Region include long-lived assets attributable to the US of $1.25
billion, $1.05 billion, and $1.04 billion for 2012, 2011, and 2010, respectively.
Major Customers
Sales to Mattel’s three largest customers accounted for 37%, 38%, and 41% of worldwide consolidated net
sales for 2012, 2011, and 2010, respectively, as follows:
For the Year
2012 2011 2010
(In billions)
Wal-Mart .................................................................. $1.2 $1.2 $1.1
Toys “R” Us ................................................................ 0.7 0.7 0.8
Target ..................................................................... 0.5 0.5 0.5
The North America segment sells products to each of Mattel’s three largest customers. The International segment
sells products to Wal-Mart and Toys “R” Us. The American Girl segment sells its children’s publications to Wal-
Mart and Target.
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