ManpowerGroup 2009 Annual Report Download - page 5

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Digital Strategy:
Digital strategy at Manpower is the holistic integration
of our brand strategy, business models and processes,
and IT to accelerate our business.
We continue to refi ne our digital strategy, evaluating and
implementing new technologies such as mobile applications,
social networking and virtual work platforms. This approach
will allow us to leverage our global digital assets for operational
effi ciency and enable us to deliver the optimal Manpower
Experience for clients and candidates. This includes
enhancements to our front- and back-offi ce systems that
allow us to quickly match and deploy the right talent to
our clients.
Quick Facts:
• MyPath™
—our online career management experience—harnesses the
power of social networking to help professionals actively manage their
careers. Developing this close connection to individuals now will position
us as an employer of choice when the talent wars wage again in the
not-so-distant future.
• Direct Talent is our Web-based tool used to attract and engage candidates
that use the Internet as a means of job search and registration. It is currently
deployed in 23 countries and supports 5 million candidates.
• Currently in deployment, Direct Offi ce—our global front-offi ce application—
will enable us to improve branch productivity by allowing recruiters and
managers to more easily and effectively manage their work using a standard
set of global processes.
250
The number of professional development
books provided free to individuals on MyPath’s
Knowledge Center.