Macy's 2003 Annual Report Download - page 4

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IN THE 75 YEARS SINCE ITS FOUNDING, FEDERATED
DEPARTMENT STORES, INC. HAS KNOWN EXACTLY THE
POWER OF WHAT’S IN A NAME. THE COMPANY BEGAN WITH
SOME OF THE BEST-KNOWN NAMES IN RETAILING GATHERED
UNDER A CORPORATE UMBRELLA THAT HAS GROWN AND
CHANGED ALONG WITH THE AMERICAN RETAIL LANDSCAPE.
TODAY, THE NAME FEDERATED CONTINUES TO EVOKE
ALL THAT IS NEW, EXCITING AND INNOVATIVE IN DEPARTMENT
STORE RETAILING.
SOM ETIM ES THE NAM E IS EVERYTHING