Macy's 2003 Annual Report Download - page 12

SUCCESS IS A
STATE OF M IND
EIGHT
SHAREHOLDER
INFORMATION
In fashion retailing, the difference between winning and losing with the
customer comes down to attitude – having
the can-do spirit that appeals to a shopper,
serves her needs, and keeps her coming
back time and again. At Federated, we’re
embracing change and building a culture
of success that’s infectious.
The company’s future growth and
prosperity depends on attracting,
retaining and developing the best people
in retailing. We’re reaching out to create
a community of talent that embraces the
unique capabilities of each individual,
recognizes and rewards high performance,
and develops skills at every level of
the organization.
We’re connecting with customers
by proactively soliciting their opinions,
carefully analyzing the feedback, then
taking appropriate action. Aside from our
in-store interactions, we received feedback
from nearly 200,000 consumers in 2003
through customer response letters and the
“Tell Us What You Think” feature on our
Internet sites. This dialogue has guided
our strategic priorities in improving
assortments, pricing, store environments
and marketing.
In the last year, Federated has become a
more creative and innovative company,
one that is known for always testing new
merchandise, techniques and concepts, for
rolling out the successes and learning from
the mistakes. Our internal organization is
coming closer together so we can learn
from each other, leverage our collective
experience and build strength on strength.
Most of all, we’re capturing and
catapulting the power of our nameplate
brands – Macy’s and Bloomingdale’s – and
our private brands of merchandise. We are
thinking nationally and acting locally,
always with the customer foremost in
our minds.
It all comes together to create a culture
of success and a mindset of achievement.
And that’s what’s in the name “Federated”
– by any measure, a company to watch.
TO REACH US:
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CALL: Federated Invest or
Relations Depart ment,
Monday-Friday, 8:30AM-5PM (ET):
1-513-579-7028
Federated New s & Inf ormat ion
Request Hotline: [phone]
WRITE: Federated Depart ment Stores, Inc.
Investor Relat ions Department
7 West Sevent h St reet
Cincinnati, OH 45202
TRANSFER AGENT FOR FEDERATED SHARES:
The Bank of New York
Shareholder Relations Depart ment
Church St reet Stat ion
P.O. Box 11258
New York, NY 10286-1258
1-800-524-4458
ANNUAL MEETING:
The next annual meeting of
shareholders w ill be held at
11AM (ET), on Friday, May 21, 2004
at Corporat e Headquart ers in
Cincinnati, OH.