Macy's 2002 Annual Report Download - page 12

What does the future hold
for Federated?
We believe Federated will achieve continued success as a focused
department store retailer because we have the best store nameplates, the
best private brands and the best store locations.
Yet perhaps our greatest asset is our people. We have worked hard to field
the most talented and experienced team in all of retailing. Our deep
reservoir of talent has
allowed us to overcome
obstacles and pursue new
opportunities within an
organization rich in
expertise, enthusiasm and
diversity. Federated’s deep
belief in training and
individual development
helps sustain high quality
talent at all levels of the
organization, and we will
continue to nourish our
people through tools such
as the Federated Leadership Institute and an intensified curriculum for all
associates in business skills, product knowledge and sales techniques.
Federated also will continue to invest appropriately in each component of
success. We will maximize our two national nameplates – Macy’s and
Bloomingdale’s – with new and improved stores, as well as through
integration with e-commerce and catalog channels, and with the cachet of
high-visibility events such as the Macy’s Thanksgiving Day Parade. We also
will support and strengthen our regional store brands in a manner that fully
capitalizes on more localized market opportunities.
Our private brand program will be further developed with new concepts,
collections, line extensions and marketing support as customer demand
drives us to differentiate our assortments with distinct merchandise that
delivers ever-more value for the money.
Prospects for new full-line stores in the most promising regional malls
and lifestyle centers, as well as more focused strip center locations to fill
gaps in larger markets and serve smaller markets, are among the future
opportunities we will pursue, along with unique urban stores in selected
locations. The exciting new Bloomingdale’s home store in downtown
Chicago and the upcoming SoHo Bloomingdale’s department store in New
York are two such examples of how Federated can leverage its financial
strength to get the most from its unparalleled retail nameplates.
SHAREHOLDER
INFORMATION
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VISIT: Our website at www.fds.com/financial to
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CALL: Federated Investor Relations Department,
Monday-Friday, 8:30 a.m.- 5 p.m. (ET):
1-513-579-7028
Federated News & Information Request Hotline:
1-800-261-5385
WRITE: Federated Department Stores, Inc.
Investor Relations Department
7 West Seventh Street, Cincinnati, OH 45202
Transfer agent
for Federated shares:
The Bank of New York
Shareholder Relations Department
Church Street Station
P.O. Box 11258
New York, NY 10286-1258
1-800-524-4458
Annual Meeting:
The next annual meeting of shareholders
will be held at 11 a.m. (ET), on Friday,
May 16, 2003 at Corporate Headquarters
in Cincinnati, OH.
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