LG 2007 Annual Report Download - page 21

FOOTBALL
It is natural that our biggest sports commitment is to football, the
world’s most popular sport. We sponsored the Copa América—the
world’s oldest international competition—in 2004 and 2007. We have
hosted the annual LG Amsterdam Tournament—Europe’s famous
pre-season warm-up competition—since 2006. And we continue to
sponsor or host numerous continental and regional competitions
each year. In addition to our tournament sponsorships, we sponsor
a number of major professional clubs including Sao Paulo FC of
Brazil, Olympic Lyon of France, Fulham FC of Britain, and Morelia
Monarcas Club of Mexico. We are also a proud supporter of the na-
tional teams of Germany, Greece, Hungary, and Iraq.
SNOWBOARDING
We are the title sponsor for the 2008-2009 season of the FIS Snow-
board World Cup. First held in 1994-1995, the series has evolved
into one of the world’s biggest winter sports competitions, covering
every aspect of this spectacular sport. The LG FIS World Cup will
take place at 22 resorts in 16 countries between September 2008
and March 2009. www.fis-ski.com
ICE HOCKEY
We have been a partner of the Swedish national team and the title
sponsor of the LG Hockey Games since 2006. Hosted by the Swedish
Ice Hockey Association, the games have brought together the national
teams of Sweden, Russia, Finland, and the Czech Republic every Feb-
ruary since 1991 for a tournament that is considered the unofficial
European championships. Sweden won the 2007 tournament, and
Russia triumphed in 2008. www.lghockeygames.com
GOLF
In 2006, we became the title sponsor of the LG Skins Game, an annual
event that brings together four of the world’s top male golfers at the
end of the PGA season to vie for USD 1 million in prize money. Stephen
Ames topped the skins game for a second straight year in 2007 with
USD 675,000 in winnings. www.lgskinsgame.com
CRICKET
Over the years, we have been a major sponsor of the sport loved and
played across the British Commonwealth, including the International
Cricket Council (ICC) Cricket World Cups in 1999 and 2003. We also
sponsored the respected ICC Player Rankings from 2002 to 2007.
www.cricketratings.com
ACTION SPORTS
We are the title sponsor of the LG Action Sports World Championships,
the only major competition tour in action sports. This multi-city US
tour pits the world’s top skateboarding, bicycle motocross, inline
skating, and freestyle motocross pros against each other as they vie
for the right to compete at the year-end World Championships.
www.lgactionsports.com
Sports has often been called a “universal language” because of
its ability to bring people together regardless of race, background,
or social status. The ideals of teamwork, fair play, and excellence
are things we all can appreciate, regardless of where we come
from or which side we root for. We are proud to be associated with
a large and growing number of teams and events in some of the
world’s favorite leisure pastimes. And regardless of who takes
home bragging honors at the end of the day, it is our hope that each
spectator or viewer is left with the unmistakable impression that
LG is an exciting, world-class brand that shares their passion for life.
SPONSORING
THE
PURSUIT
OF
EXCELLENCE
FULHAM FC SPONSOR
UNITED KINGDOM
LG ACTION SPORTS
WORLD CHAMPIONSHIPS
UNITED STATES
LG SKINS GAME SPONSOR
UNITED STATES
SAO PAULO FC SPONSOR
BRAZIL
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