LG 2007 Annual Report Download - page 15

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R&D
AND
DESIGN
Delivering style with substance sounds like a simple task. But it is an
incredibly difficult challenge. At LG Electronics, our holistic product devel-
opment process synergistically brings together some of the world’s best
designers, engineers, marketers, and product planners with the mis-
sion of creating products that are far more than just the sum of their
parts. Our Corporate Institute of Technology, Production Engineering
Research Center, and 38 research labs around the globe provide the
smart technology that makes our products intuitive, essential, easy-to-
use, and up-to-date. Our Corporate Design Center and five regional
design studios in Milan, Beijing, New Jersey, Tokyo, and New Delhi
provide the stylish design that makes them refined, trend-setting,
contemporary, and stand out. Together, this formidable team made
2007 our most prolific year to date at major international design com-
petitions. making the year our most prolific to date. The 11 iF Design
Awards, 29 Red Dot Design Awards, and single IDEA Award that we
won during the year are a remarkable testimony to the powerful
synergy that is propelling us closer to our vision of being a top-three
global player in the consumer electronics and telecommunications
fields with each passing day.
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