LG 2007 Annual Report Download - page 11

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RISING
ABOVE
ALL
CHALLENGES
YOUNG HA LEE
President & CEO
Digital Appliance Company
SIMON KANG
President & CEO
Digital Display Company
BB HWANG
President & CEO
Digital Media Company
SKOTT AHN
President & CEO
Mobile Communications Company
Consumer electronics is one of the world’s most
challenging businesses. Over our 50 years in the
industry, we have faced and overcome countless
challenges to emerge as one of the world’s leading
names in electronics. Today, the following six
initiatives are guiding us as we refocus on the
greatest challenge of all—creating value for our
shareholders, consumers, partners, and people—
as we take the next step toward becoming a global
top-three consumer electronics company.
1. MANAGE FOR ROIC AND GROWTH Growth is
good. Growth with profitability is superior. While
some might be satisfied with being a global leader
in revenue, we aim to be a leader in shareholder
returns, profitability, growth, revenue, and market
share—in that order. Today, our key performance
indicators emphasize cash flow and return on
invested capital, keeping us focused on creating
shareholder value as we aim for an ROIC of 20%
by the end of the decade.
16 + 17