JP Morgan Chase 2005 Annual Report Download - page 17

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• Rebranded 1,400 Bank One branches and 3,400 ATMs to Chase in 10 states, leveraging
increased visibility to expand existing relationships and generate new customers
• Opened 150 bank branches and added 990 ATMs to make banking more convenient for
our customers
• Completed technology conversion in Texas, uniting 400 bank branches, 850 ATMs and
2million customerson the same platform
15
2005 highlights
2006 and beyond
• Expand branch network and sales
staff while maintaining expense
discipline to achieve consistent and
profitable growth.
• Increase mortgage origination
market share by focusing on home
buyers and by leveraging bank
branches. Continue to add and
integrate mortgage officers into the
branch network.
• Expand our student loan business
to meet the needs of this growing
market. Integrate the recently
acquired Collegiate Funding Services.
• Continue investing in state-of-the-
art technology to improve the cus-
tomer experience and sales process.
Convert Retail platform in the
Northeast in .
• Rebrand the  remaining Bank
One branches and retrofit  Chase
branches in .
Major 2005 accomplishments
• Increased branch sales force by %,
boosting sales of credit cards by %
and mortgages and home equity loan
balances by %.
• Grew checking accounts by %, bring-
ing the total to .million accounts.
• Expanded mortgage product offerings
to appeal to broader market, including
first-time and minority home buyers,
and increased focus on construction
markets.
•Invested in high-visibility, effective
marketing to protect and enhance
the Chase brand in the Northeast and
the rebranded Bank One markets.
• Enhanced ATM network, putting the
Chase brand on  ATMs in Duane
Reade stores (New York) and installing
 ATMs in Walgreens (Arizona).
Replaced  ATMs and rebranded
, others.
Retail Financial Services helps meet the
financial needs of consumers and small
businesses. We provide convenient
consumer banking through the nation’s
second-largest ATM network and fourth-
largest branch network. We are the
second-largest home equity originator,
the fourth-largest mortgage originator
and servicer, the largest non-captive
originator of automobile loans and a top
provider of loans for college students.
Weserve customersthrough morethan
2,600 bank branches and 280 mortgage
offices, and through relationships
with 15,600 auto dealerships and 2,500
schools and universities. More than
11,000 branch salespeople assist
customerswith checking and savings
accounts, mortgage and home equity
loans, small business loans, investments
and insurance across our 17-state
footprint from New York to Arizona.
An additional 1,500 mortgage officers
provide home loans throughout
the country.
Retail Financial Services
2005 results reflect a special provision taken for
Hurricane Katrina.
All 2004 information is on a pro forma combined-
operating basis. See page 1 for details.
(In millions, except ratios)
2005 2004
Total net revenue $14,830 $15,076
Operating earnings 3,427 3,279
Return on common equity 26% 25%
Overhead ratio (ex. CDI) 55% 57%
Pro forma