Isuzu 2008 Annual Report Download - page 18

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Isuzu Technology and R&D Activities n Isuzu Motors Limited Annual Report 2008
SEE technology for the next generation
Earning the trust of customers worldwide is at the heart
of Isuzu’s development philosophy. The base for all our
product development initiatives is “SEE technology”, which
stands for Safety, Economy, and Environmental performance.
Our goal is to build advanced technologies with world-class
performance in each of these three core areas.
Our unwavering objective is to supply the global market
with products that combine safety and economy with a
reduced environmental impact.
Accelerating development of strategic global models
Isuzu’s technology and
R&D activities
SEE-GLOBAL: Integrated development of
light- and medium-duty vehicles
When we set out to develop our new ELF and FORWARD
models, we wanted to create a truck in keeping with our
project concept of “SEE-GLOBAL” that would resonate with
customers worldwide, through an approach that integrates
light- and medium-duty trucks in the same group. For this
project we adopted a development technique that defines a
base level consisting of the minimum specifications required
to fulfill worldwide needs, then augmented this base with
options that fulfill national requirements such as legal regula-
tions and varying operating environment requirements.
Introduction of digital development
The development of these strategic global models marked
Isuzu’s first full-fledged digital development process which
was dramatically streamlined and shortened by the use of
3D CAD simulations and computer-driven analysis.
D-CORE next-generation diesel engine
D-CORE is a series of next-generation, high-efficiency
diesel engine series featuring Isuzu’s proprietary philosophy,
technology, and performance. The platform is designed
to offer improved fuel economy and cargo efficiency by
N e x t g e n e r a t i o n t e c h n o l o g y
Isuzu’s product development and R&D
programs consistently focus on bringing
models to the global market. We are
committed to leading the market in
creativity by introducing strategic
global models that offer world-class
performance and quality in every aspect
of their design, especially through
their exceptional safety, economy, and
environmental performance.