Isuzu 2008 Annual Report Download - page 11

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9
「
Market trends and Isuzu’s position
Securing an advantage in growth markets worldwide
Demand for CVs like trucks and buses is forecast to con-
tinue a firm growth trend, particularly in growth markets
such as China, India, Russia, and other resource-producing
countries.
Isuzu is maintaining significant market share in Japan and
in growth markets by supplying N Series (ELF) light-duty
trucks, a model line that leads its market segment, to more
than 120 countries worldwide.
Interest in DEs, which offer the recognized advantages of
low fuel consumption and low pollution thanks to new tech-
nologies, is increasing worldwide in line with awareness of
the need to conserve resources. In addition to having some
of the world’s most advanced diesel technology, Isuzu is the
No. 4 manufacturer of DEs worldwide by production vol-
ume. The company is in the unique position of being able
to offer a full line of powerplants that comply with strict
Japanese, European, and U.S. emissions standards, for
vehicles ranging from passenger cars to heavy-duty trucks.
In this way, we have carved out an advantageous
position in growth markets worldwide by leveraging our
advanced DE technology, global brand strength, and
product marketability.
Market Trend Analysis and Isuzu’s Position CV/LCV
■
CV/LCV market is expected to continue its expansion trend, centered around
an increase in demand in growth markets.
■
With its global LD trucks N-series (ELF) at the core, Isuzu commands a high
market share in Japan and growth markets.
(Units
1,000)
Japan Europe
Mature Market Growth Market
N.A. China
India
Russia
Resource
producing
Countries
HD
MD
LD
Lightweight
LD
P/UP
’05 ’15 ’05 ’15 ’05 ’15 ’05 ’15 ’05 ’15 Total
(’05)
P/UP
Lightweight
LD
LD
MD
HD
ALL
NA
20%+ 1020%
<
10%
Untapped
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Market Trend Analysis Isuzu’s Position
■
Global market demand
8.0 mil. g 9.5 mil
■
Key driver of market expansion:
Growth markets (60% increase)
HD
■
At the top class in Japan
MD
■
Growing presence and penetration
in growth markets
LCV
■
Enjoys high penetration in resource-
producing countries including Thailand
LD
■
Commands No. 1 position in
21 countries incl. Japan
■
No entry in the lightweight
LD segment
Source: Isuzu Motors Limited
Resource-producing countries: Middle-East,
Latin/South America, Africa, Oceania, Africa,
CIS, Eastern Europe
HD: GVW 15t up, MD: GVW 6-15t,
LD: GVW 3.5-6t, Lightweight LD: GVW 2-3.5t,
P/UP: Small Pick-up Truck
Long-term Outlook:
Industry Demand
Isuzu Share