International Paper 2014 Annual Report Download - page 28

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SUSTAINABILITY
22
SUSTAINABILITY THROUGHOUT
OUR BUSINESS AND THE WORLD
operations, energy efficiency and greenhouse gas emis-
sions, ethics and compliance, and improving stakeholder
engagement. This focused list is far-from-exhaustive, but
it represents issues IP will focus upon to continuously
improve and maintain our leadership position.
• Safety. International Paper is an industry leader in
safety, but until we are injury-free, we will not be satis-
fied. Our initiatives, LIFE and safety leadership, will
drive us to our injury-free goal.
• Forest stewardship. Globally, International Paper is a
leader in this area. The demand for 71 million tons of
wood we use to make our products creates incentives
for landowners to replant and care for their land.
International Paper provides an economic incentive to
keep 30 million acres of land forested globally.
• Water use. Having mapped our global paper mill water
use, we are working to develop site specific plans at
priority facilities that address additional efficiencies
around water reuse and potential reduction.
• Energy efficiency and greenhouse gases. International
Paper continues to make steady progress toward our
goal to reduce the amount of purchased fossil fuel
energy we use and therefore significantly decrease our
greenhouse gas emissions (GHG). In 2014 our energy
efficiency increase of 6.1% resulted in part in a 8.3%
decrease in our overall GHG emissions.