International Paper 2014 Annual Report Download - page 21

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INTERNATIONAL PAPER 2014 ANNUAL REPORT
15
BUILDING BRANDS WITH INNOVATION AND DEPENDABILITY
International Paper’s fast-growing Foodservice business,
whose primary products include hot and cold cups, lids, and
food containers, supports winning brands across key markets
including quick-serve restaurants, theaters, hospitality,
vending, supermarkets and convenience stores. We continue
to grow and strengthen solid supply relationships with
some of the best known names in the industry.
Our vertical integration—from coated paperboard to printing,
fabrication, and delivery—assures continuity of supply,
consistent quality and a wide variety of product offerings.
If you buy coffee to go, chances are you’ll be heading off
with one of our Hold&Go® insulated paper hot cups. Some
of our customers also use our compostable ecotainer®
cups, made from fully renewable resources.
In Brazil, where IP’s cut-size copy paper, Chamex® brand
enjoys unprecedented brand recognition, International
Paper provides full market studies to merchants, office
supply stores and distributors to improve sales, segmentation
and inventory management.
Solution: International Paper puts together several cross-
functional teams focused on optimizing its supply chain
and inventory control, and also develops a training program
to better acquaint the customer’s sales force with IP’s
product line. The result: The EMEA region’s paper business
increased its cut-size paper sales to the customer by 30
percent and achieved an eight percent growth in value
added/high end products in 2014.
Challenge: How is IP leveraging technology to connect
with consumers and customers?
Solution: Print Hammermill™, a free mobile print app
developed by IP’s Hammermill Brand, allows documents
to be printed from any mobile device or tablet to any
WiFi printer. Since it launched last year, the highly-rated
app has been downloaded more than 275,000 times and
has been used to generate more than three million print
sessions. IP also introduced a mobile app of their paper
stock source book, allowing customers to view IP’s broad
breadth of paper stock items. In Brazil, IP has built an
online community of more than 100,000 fans around a
common love of paper through its “Adoro Papel” (I Love
Paper) blog and Facebook page.